The key to publicity and social media: Find your three main messages; with Claire Mason

Hello, and welcome to this episode of The UnNoticed Entrepreneur. And we're going to Dublin, in Ireland to meet Claire Mason. So Claire, you and I are gonna talk about how you've managed to get your clients into some of, the world's biggest titles. You've managed to get your clients across titles. Well, you could tell us, Forbes, Business Insider, Inc., CNBC. All of that from your offices there in Dublin. Claire, tell us, how can they get that kind of coverage? How does it work? It's actually one of the myths around the media that you need connections or some kind of secret ingredient to open the doors to the media for you. But I'm here to say, "No, you don't." What you need, and the way you unlock those kinds of publications that you saw on my website and the ones you called out is the "'power of a good story'". And I can promise every unnoticed entrepreneur who's listening to this podcast that they have a good story. So whether they chat with someone like you and me, or me, or they research in other ways, your story will open the door to the media world for you. And I'm really looking at what they would believe their three main messages are. I mean, that's the key for publicity as well, is for social media. "Find your three main messages." And then, find a hundred ways or a thousand ways of saying those three main messages. You obviously, I'm not the only publicist in the world. But the three main messages that I go out with is firstly, "How our visibility matters". Secondly, I go out a lot with messaging around, how establishing yourself as a Thought Leader is actually an act of service to your audience. And then, my third main message would be around the whole area of, "How as we've brought these CRM platforms on board." I'm not saying we shouldn't have marketing technology, but we've lost our focus on the top of the funnel relationship building that actually gets people to become leads. But your three main messages is what you want to be known for now, and into the future, and it's very connected with your values and your legacy. "Think of your legacy", basically, when you're talking about your three main messages. So what is it that you want to be known for? I don't discriminate when I tell people to build personal brand. So whether you're a full-time employee or you are the Founder of a company, or you're an Executive in another company, you should be building your personal brand because it really is the thing that will futureproof you no matter what economic cycle we are going through. Now this is just a trailer for a full 20 minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The UnNoticed Entrepreneur.