Firstly, Let me thank you for taking the time to come onto the show with me. I appreciate your time and willingness to share your wisdom with my fellow unnoticed entrepreneurs.

Do you know that you can generate sales leads by creating an offer for the audience in advance?
Do you know how to use AI tools to take our episode and make it into an almost infinite number of social media clips which are great for SEO?

I've created a course to help my guests to make the most of podcasts.

I want to share my experience with you on how to find, prepare, present and then to maximise your podcast appearance, to give you the best chance to build brand awareness and to generate leads.

Precious few of my guests do these things, and that's why I've created the Podcast Guest Blueprint. More details and a link are below.

But let's get you started with some basics

Every recording takes place on Chrome only at Riverside.fm

TO GET TO TheUnNoticed STUDIO CLICK THIS LINK --Button Link

Who we are talking to:

Our listeners will be tuning in from around the world (over 114 countries at the last count) to learn how they can get their businesses noticed for what they do. But of course, we need to be a bit clearer than that, and so I am going to share with you who I have in mind and hopefully, that will help you to frame your story.

Firstly - it's a pretty even split between men and women which is great.

In my imagination, most of the unnoticed will have started their current business after a good spell in corporate life; they've got enough energy, time and resources to build a meaningful business into their fifties and sixties or even beyond. They have started a business with some ex-colleagues or peer groups, with a view to making the capital that they didn't make because they worked for someone else, but they really also want to feel the buzz of building something of their own. The problem is that whilst good at building a product or service, they don't really have an idea how to start building a brand or getting the word out.

It wouldn't matter if this was a hobby but actually, pension pots dwindle rapidly, markets move quickly, and age reduces energy levels, so within three to five years of owning this business, they really need to find ways to build it to release their capital again. They have to cross the chasm, they have to scale, and that takes a new set of skills.

And that is where you and I come into the studio.

What we will talk about:

I want to ask you to share your story about how you crossed the chasm, from unnoticed entrepreneur to recognized leader in your market. Geoffrey A Moore came up with this concept of Crossing the Chasm - and what you will have done in order to be a guest on my show is to have leapt over that chasm with skilful guerilla marketing and some clever deployment of marketing technology.

You have the wisdom to share and I'd like for us to discuss it in 18-20 minutes with the simple narrative structure of a story:

So here are some of the questions we can talk to:

Who was the customer you wanted to serve?
Why did you start the business?

What was the obstacle (s) to getting to the visibility your business needed?

How do you overcome those obstacles?

Which technology tools did you deploy?

How much money and time did you invest along the way?

Mistake that you made:

#1 piece of advice:

Book or podcast you recommend:

You'll see that I can't really give you questions in advance because everyone's story is different, but the structure of the interview will be the same so that we can share stories which unnoticed entrepreneurs can relate to.

Equipment:

Although this is a podcast, I do record and publish both audio and video. This is because Youtube is the second-largest search engine and the second-most popular platform for podcasts after Apple.

If we're going to go public, give yourself the best audio and video that you can. So do think about the following kit list:

- microphone

- headset [Why a headset? This stops the microphone from picking up your audio from the speakers]

- lights

I wanted to share with you the set up of my home office to give you some ideas about the kit that I use. Key purchases are the dynamic mic and lights. The mic selection is because this Samson Q2U plugs into the USB port directly on the Mac Mini.

I include more about set ups in the course.

With these lights, this is just about how you should see me in the studio. I added a couple of lights behind me too just to make it look less like a home office.

Environment:

- quiet place i.e. not a distraction to you or the microphone

- front light i.e. not behind you.

- good wifi connection

Google Chrome:

The platform we use is called Riverside.fm and it only runs on Chrome. If you don't have that yet, here is the download to Chrome.

It is also possible to access Riverside on your phone or iPad. That's not ideal as it's harder to get your microphone connected but it does still work using Bluetooth.

Studio Details

Every recording takes place in our online studio at Riverside.fm

TO GET TO TheUnNoticed STUDIO CLICK THIS LINK --Button Link

This is what it will look like:

Riverside Recording Studio:

Step 1: Fill in your details - [and if you don't have headphones remember to click that option, and the app will remove the echoes].

Step 2: Start the recording

- You will be directed to the recording studio page where the host will be waiting for you.

At the end of the session remember to leave the browser open long enough for the files to upload.

And here is how it looks when we're done.

With thanks to: Anna Parker-Naples for showing headset, mic, well lit and even with acoustic padding (that part isn't necessary).

The Session:

The total session is only sixty minutes in total. We don't send questions in advance because we like to keep this as conversational as possible. This is how we run it:

Twenty minutes green room: - working out key topics and the flow of our conversation.
Twenty minutes recording: - you'll be doing the talking and I will simply ask follow on questions.
Ten minutes: - to tidy up any admin issues and or things we can follow up on.

If you don't look good, we don't look good.

Remember that this is a performance as much as a conversation. I record video as well as audio, and we use that for sharing on social media including Youtube.
So please come to the session properly lit, with an external microphone, headset and good internet connection.

Emergency Contact:

In the event of a last-minute issue email jim [at] theunnoticed.cc or SMS/WhatsApp +44 7717 729625

Thank you for coming to the show.

Keep on communicating!

Guest Prep