But let's get you started with some basics

Who we are talking to:

Our listeners will be tuning in from around the world (over 114 countries at the last count) to learn how they can get their businesses noticed for what they do. But of course, we need to be a bit clearer than that, and so I am going to share with you who I have in mind and hopefully, that will help you to frame your story.

Firstly - it's a pretty even split between men and women which is great.

In my imagination, most of the unnoticed will have started their current business after a good spell in corporate life; they've got enough energy, time and resources to build a meaningful business into their fifties and sixties or even beyond. They have started a business with some ex-colleagues or peer groups, with a view to making the capital that they didn't make because they worked for someone else, but they really also want to feel the buzz of building something of their own. The problem is that whilst good at building a product or service, they don't really have an idea how to start building a brand or getting the word out. 

It wouldn't matter if this was a hobby but actually, pension pots dwindle rapidly, markets move quickly, and age reduces energy levels, so within three to five years of owning this business, they really need to find ways to build it to release their capital again. They have to cross the chasm, they have to scale, and that takes a new set of skills.

And that is where you and I come into the studio.

Equipment:

With these lights, this is just about how you should see me in the studio. I added a couple of lights behind me too just to make it look less like a home office.

Environment:

Google Chrome:

Studio Details