Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else." This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.
On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.
Trailer for the full show here
SPEAK|Pr is for business owners to unlock the value in their business and is hosted by Jim James, the entrepreneurial PR counsel.
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The UnNoticed Entrepreneur is hosted & produced by Jim James.