This episode of The UnNoticed Entrepreneur featured Cahill Camden, the Founder of Digital Vision and creator of the product Press Jockey. Cahill discussed how to differentiate a brand in the market and how to use non-scalable marketing activities to build a brand. He also talked about his product, Press Jockey, a tool that helps entrepreneurs find and filter press requests automatically.
Cahill also explains the differences between outbound and inbound PR, and dives into the details of Press Jockey, a tool that helps entrepreneurs find and filter thousands of press requests a day, and why it’s important to own your “weaknesses” in the market and how to differentiate yourself from your competitors. Lastly, he offered advice on how to get started and encouraged people to take feedback and adjust to create a polished story, and for getting started and how to adjust your story and product as you go along.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
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