It's possible to make a video now faster than the time it takes to watch one. Here's how.

Hello, and welcome to this episode of speak br My name is Jim James. And I wanted to let you know that you could be making a 45 second video in less than six seconds for free. That right now I'm going to share with you how I've just done that with using a tool called lumen five. And my purpose on the speak PR podcast and also on the mastermind that I run, which is that speakpr.co is to help all those business owners or people that have got an organization where you've got something to share, but you don't have the budget to have an agency. So you could use technology to accomplish content creation and amplification for your business. And so I look at all sorts of tools like AI writers, for your content, for Instagram, but also for infographic creation, for newsletters, and so on. And today, I want to share about making a video because as we all know, videos are the hero content when it comes to social media. And we know because we've covered this in speak PR that this is usually the picture superiority effect, and how the brain will operate with what we call dual coding, a theory, which is explained by a chap called Alan Pavia here in the UK that I've also done blog posts and podcasts about. So the idea is basically that our brain will process images and audio separately. But with video, it actually connects the two together, which makes it doubly impactful. So that's the theory behind why videos are so impactful. We all just know that it's we like to watch the TV. Now the challenge, of course with creating video content is that for your average company, it's very difficult to do because it's very expensive to create content. But also it requires some skill sets of the kind that writing does not. And then audio has another set of skills. And but video is altogether harder, both in terms of storyboarding and editing and getting the dissolves right, and then getting all the music, right. So it's been beyond the reach of the average small company, that you can go to a small production company. And it may cost you up to 500 to 1000 pounds just to get a minute to three minutes of content. And even then, you may have found that your need for it has has passed by the time that it's ready because the production times for video can take quite a long time. So in the past, I personally haven't created video other than trying to create the odd YouTube, which is on a handheld device. And all just looks a little bit rinky dink, to be honest, a little bit cheap. So I've been on a mission to find another way. And through the speak PR I've been looking at lots of different AI led technologies for creating content. We've looked at content creators for music, for example, we've looked at content creators for writing. And this was the turn of video. So I found one called lumen five, that's earlier, m e n five, the number five.com. Now, lumen five is a company that obviously I'm late to the game because over 700,000 businesses are already using the platform. And the platform is free to sign up. So that's what I've done today. And you can make with this what they call Community Plan, you can make five videos per billing cycle, you can access millions of photos, and videos and music tracks. And there is a marketplace for media and you can output your video to 720 or 1080 HD. So having signed up what I did was I then entered the URL for one of my blog posts, because you have that option to enter content that you've already written online or you can enter content directly into the text dialog area. And within six seconds, I kid you not lumen five at auto compiled a 45 second video with music with a nice dissolves. And unlike other services that I've seen, where the video images were not really relevant to the text, I could not have chosen better images myself. So when I put in the word for example, a writing and the challenges that people have with writing, which is one of the elements of this particular article I've written. The lumen five has gone off and found it video clips of people typing. And then when it comes to using the word AI, because I have in the article using AI to create content, either original content or edited content for repurposing, it has found a very nice image of a have a head with lots and lots of lights going on inside doesn't look as bad as I'm making it sound so, but it actually showed context relevant images, both as stills and as videos and edited them together and made the dissolves between them nice. And also then what it did was it added music. When I was able to do them, this is all within the free version was I was able to add my logo as a JPEG file or a PNG file. But I've also used a platform called videos to animate my logo for speak PR. And I was able to upload my mp4 file. It's just a short six second sting. And I was then able to have as the penultimate frame, and animated an animated clip of my logo for speak PR. And then on the final frame, I was able to add my PNG file of my SPR logo, and write text in underneath. So you're able to change and add more scenes by adding in more text, adding in your own images, adding in your own video. And if you want to change the music, then you need to upgrade the program. And I'll share that with you in a moment how much that cost, but I have now some royalty music that I've paid for for the speakPR program. And that I use on the podcast and also on some other videos on the speak PR training course. So I will be able to upload that music. And we've talked before on the speak PR podcast about Sonic branding. And so with lumen five, I be able to even stay clean and clear with my Sonic branding. And you can of course also change things like the templates, the color ways just as you can with other platforms like Vimeo and Canva in order to retain your corporate branding. So lumen five then created this image of this video for me. And after I'd added my own clips, I got to 51 seconds, I was then able to download that video. But I was also able to resize that for a vertical nine by 16 or horizontal and also a square for Instagram, which is which is really very helpful. I did find that when I went from the horizontal to the vertical, that the sting didn't quite work. But the rest of it all be configured beautifully. So you can actually then create the content and repurpose it for multiple platforms pretty much instantly. and download these or what you can do is you can share them. So you can link the lumen five to your Facebook account, for example. Now what I did was I downloaded the horizontal format, and I then uploaded it to LinkedIn. Now it's a nice small file only 13 megabytes. And so the LinkedIn had no problem at all in taking that video. And I was able to then post that to a group. So in less than half an hour, and for free, I was able to create a 51 second video, which was branded with music, and text and great images. And frankly, I don't think anyone would have thought that it would be made in the way that it's been made. Because it really looks very professional. Indeed, the resolution is great, the music is good. The sound quality is awesome. So I'm thinking about Now if this is five videos per cycle, that's fantastic. I could upgrade. So for the reason of maybe adding my Sonic branding, I may increase the cost of my monthly operations to $19 a month. And if you that's if you pay annually, you say 35% then you can get 10 videos per month. And it also removes the lumen five branding, which would be nice. And they have 24 seven live chat support. Having used the system it looks to be honest, pretty simple, pretty straightforward so far. The workflows very nice and didn't seem very buggy at all. Now for brands focused on reaching growth as they say $449 per month, build manually, you can have 20 videos, 200 million stock photos and videos, you can upload your own watermark. And you can have multiple brand profiles. So if you're an agency, that's absolutely fantastic for you. So there we are lumen five has introduced for me a way of creating video from existing text. Remember, I just cut and paste the blog post URL from my website. And within six seconds had a video, it's pretty amazing, really, and all of that for free. So as you know, on this podcast, I like to share tools and tips that I think business owners and entrepreneurs and anyone who's running a small organization may find useful. Now I then share this as a weekly newsletter. So if you'd like to subscribe to get all these information to your mailbox once a week is @EeastWestPR.com. And i you're interested in signing p for a mastermind and having t me with me, and running thr ugh the story phi, personalize, engage, amplify and no fi e stage methodology, which help you to understand the strategy nd then to be introduced to a l these tools and how to integr te them into your PR program. T en come to speak pr.co and sign up because we're going to ave the next intake for the peak PR program, the week commen ing the first of February. So my name is Jim James, thank you so uch for listening to this ep sode of speakPR. Hope you fou d this value and certainly go an check out lumen five. I will be trying this in earnest but also ooking for comparisons. If you h ve any then do please share tho e with me. And if you have an other ideas, please write t me at jim@eastwestpr.com wi h any topics that you would lik me to cover on this podcast So until we meet again, I wish you the best of health a profit ble business and a rest ul Christ