Slide decks are the highest-performing format on LinkedIn.
This week Simon Chappuzeau works with me on my slide deck.
Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.
I have increased my followers from 10,850 to 11,070
But most importantly my engagement rate has increased >100%
In other words I am spending much less time posting and getting better results.
What we look at today- is where the time should go. And that is on content creation instead of content dumping.
If you prefer to watch this then the video is on Youtube.
https://youtu.be/4gfoFeEAZLo
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In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
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The UnNoticed Entrepreneur is hosted & produced by Jim James.
1
00:00:02
Simon Chappuzeau: Right.
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Do that.
00:00:02
Yes, absolutely.
00:00:03
I mean, any kind of success.
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Yeah, because it's, I think it's a good illustration for what
00:00:08
success really means.
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Success doesn't start with, Hey, sold something.
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Success starts with, Hey people.
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Have something to talk about with me because I understand who
00:00:20
I am and that then leads to a relationship that leads to sale.
00:00:25
Jim James: Hello and welcome back to What is Now Session six
00:00:30
of the LinkedIn Safari Sessions with me, Jim James here in the
00:00:34
uk and Simon Chapo in Cape Town, South Africa.
00:00:38
Simon say,
00:00:39
Simon Chappuzeau: Hello.
00:00:40
Hello on Jen
00:00:42
Jim James: Simon.
00:00:42
It's wonderful.
00:00:43
We are moving forward.
00:00:44
It's hard to believe we've managed six live sessions, but
00:00:48
we're moving forward.
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What have you got in store for me today?
00:00:51
Simon Chappuzeau: Well today, I think, uh, some great thing is
00:00:54
that you've done your first slideshow and, um, so we're
00:00:58
gonna look at your slideshow and I'll show a couple of examples
00:01:01
of other slideshows.
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We will look at your post and analyze, um, how you structured
00:01:05
the post so you can then take that for the next slideshow that
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you hopefully gonna do.
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Jim James: Okay.
00:01:12
Grayton we're gonna talk about then, um, the posters on the
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last show we talked about which formats are most, if you like,
00:01:21
uh, highest performing, and you said the slideshow is the
00:01:24
highest performing of all.
00:01:25
So that's why we've had the challenge.
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You let me, the challenge, we are even gonna show people how
00:01:30
to create a slideshow.
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Right.
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I'll, I'll let people see my camera and show how I made the
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slideshow after you gave me the template.
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So do you want me to just share a little bit of good news first,
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Simon, before we dive into how to make a a deck, we love good
00:01:43
Simon Chappuzeau: news.
00:01:44
So whatever, whatever you have in good news, give it to us.
00:01:47
Jim James: I wanna, yeah, the world needs good news.
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So good news.
00:01:50
First of all, my, you know, I say followers sounds a little
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bit egotistical, but the number of people that are connected
00:01:56
and, and you know, following what I am sharing has increased
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now to 11 and.
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71, so that's fantastic.
00:02:05
So that's grown from just under 11 before we started this,
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uh, process.
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Mm-hmm.
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Um, I am spending measurably less time on LinkedIn.
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But my engagement levels are higher.
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And today I had a call with a couple of, um, business
00:02:22
development, uh, people from a new company called Omni Course,
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which is an audio app for courses.
00:02:30
Uh, they were in actually Turkey, um, and they'd found me
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through LinkedIn and they'd read my line.
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You know about jumping out of a plane at 17 and loving our
00:02:40
profit and publicity can go hand in hand and that's thanks to you
00:02:43
getting me to work on my story, Simon.
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Whereas before it was kinda like my cv.
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So, um, I'm that leading to an opportunity.
00:02:52
Simon Chappuzeau: It's, it's a great example how something that
00:02:55
you could consider like irrelevant, trivial, almost, um,
00:03:00
gives somebody else a sort of like a hook where it can connect
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with you Yeah.
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And, uh, form a relationship.
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And yes, I mean, in the long run we wanna sell something, but,
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uh, Before that comes a relationship that has to be
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built in that relationship.
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You can build with personal experiences that make you unique
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and memorable in a way that people connect with you and
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think, Hey, that, that is an interesting guy.
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Let's talk some more.
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So, great, great
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Jim James: story.
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Yeah.
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Yeah.
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So thank you for that.
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So really opens up an opportunity, um, and just a
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direct result of changing the about me profile.
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And, and I think we did that in, uh, session three, didn't we?
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So if anyone wants to.
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Go back and look at that.
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That's on YouTube.
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And also we're writing this up into articles.
00:03:45
So Simon, what have you got in store for us this week?
00:03:49
Simon Chappuzeau: Yeah, today.
00:03:50
Um, I wanted to dissect your.
00:03:53
Slideshow and, uh, look a bit at the, at the structure.
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I wanted to show a couple of examples of other slideshows
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and, uh, hopefully give you some pointers and ideas, um, for your
00:04:05
next slideshow because I think you have, with a book that you
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wrote, um, the Entrepreneur, you have a lot of great content on
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your hands, and the question is really how can you best convey
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that in a way that people, um, Can easily consume that and
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connect, connect with you.
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And I'm gonna show you a slide show that, that I think you're
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gonna like, um, cause it almost gives you the feeling of a book.
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Um, but it's a tructure, so.
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Okay.
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But yeah, first let's get started.
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Um, let's start by, I've put together a little.
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Slide.
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And, um, what I've put together is sort of a guideline that I
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have, um, for the, for what we, what we should think about, um,
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when we write a post.
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So like a test and, um, it's a very simple test.
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Okay.
00:04:59
Jim James: Now are you gonna share your screen?
00:05:01
Simon Chappuzeau: Yeah, I will.
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You should see my screen.
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Do
00:05:05
Jim James: you?
00:05:07
Simon Chappuzeau: Yes.
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So sorry.
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So it's five very simple questions that I ask myself
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every time when I write a post.
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Um, and, um, it's, yeah, it's really not rocket science, but,
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but does my post teach me some, uh, teach my reader something?
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Does my post motivate my reader?
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Does my post entertain my reader?
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Um, does it make them think or.
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Do I give them the feeling that they understand me?
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And, um, if you take these five questions, um, I think it's a
00:05:45
good true North compass a, a guideline to measure whether a
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post is really good.
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And, um, I had to, uh, admit to myself with some posts that I
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sort of wrote down in a hurry because I didn't really know
00:06:01
what to write.
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it doesn't hit any of these.
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Yeah.
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And then usually you get low engagement because it's like
00:06:08
people are like, so what?
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Um,
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Jim James: I don't care.
00:06:11
Yeah.
00:06:12
Those are great questions.
00:06:13
And you've got enough of them to give some diversity, which is
00:06:17
part of the challenge if you're sitting there and also not so
00:06:21
many, is to not know where to start.
00:06:23
And you could even put one of those into like story lab, dot
00:06:26
ai or uh, PEPPER type or chat g pt or any one of these.
00:06:32
Uh, writing aids right to give you a prompt.
00:06:54
Simon, you still there?
00:07:00
Hello.
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Simon Simon's in Cape Town, South Africa, so sometimes we
00:07:07
lose him and I think that may be the case right now.
00:07:12
So Simon is talking about the unnoticed entrepreneur, but are
00:07:17
you back Simon?
00:07:22
He's is back, is live.
00:07:28
Simon.
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Hello, can you hear us Earth calling Simon the joys of
00:07:33
international videos.
00:07:35
And what we're gonna be doing is we're recording these using
00:07:37
riverside.fm and uploading each of these to the YouTube channel,
00:07:43
the Unnoticed Entrepreneur, so you can watch all of these
00:07:46
afterwards anyway.
00:07:47
And I'll also put out as a bonus episode on my podcast, the
00:07:51
Unnoticed Entrepreneur, she can find an all players.
00:07:53
Simon, are you back with us?
00:08:02
Hello, Simon, are you there?
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Okay, now, so if I can't get Simon back, I'm gonna show you
00:08:13
what he's given me his homework this week to try and help as an
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author to share the contents of my book without sounding like
00:08:21
I'm selling something.
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So I'm looking at the LinkedIn Live and I could see Simon's,
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uh, frozen there.
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So, Simon, are you, are you there?
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Hello, Simon.
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Now while we don't have Simon, then what I'm gonna do is I'm
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gonna share my screen, okay?
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Um, and I've got here under my window, the canvas slides.
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And I used Canva to create the presentation.
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Simon gave me a template, which is great.
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And what I did was did a sort of a, a red, gray, black sequence
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taking the content from one of the, um, one of the chapters
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with Oscar Trumbo, who's a listening expert in actually in
00:09:17
Australia.
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Seems like we're doing everything with people from all
00:09:20
over the world, which is fantastic.
00:09:23
And you can see here, basically what I did was create a slide,
00:09:28
each slide with a small amount of text telling a story.
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And this is really Simon's genius, has been to try and, you
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know, help me to work out, not selling.
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But informing, but entertaining, educating.
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This is really a key point of what Simon's been teaching me.
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And you can see here what I did was I was able to create this
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Canva.
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And truth be told, I was actually waiting for my daughter
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to finish her ballet lesson and I used the iPad app on Canva to
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create this while I was waiting for her sitting in, in the car.
00:10:03
Um, and what I did then was I.
00:10:06
Was able to export this, um, as a PDF file.
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And Canva has access to lots and lots of of great photographs.
00:10:17
So you can get stock photographs and then you can remove the
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background in Canva.
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This also, uh, will work in vis me two.
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Um, so when you export that, then of course you can import
00:10:30
that as a PDF into LinkedIn.
00:10:32
Simon, you're back with us.
00:10:34
I'm back.
00:10:35
Good.
00:10:36
I was winging it a little bit there.
00:10:38
Uh, well I lost you, but um, I know that sometimes you're
00:10:41
having some issues with power there.
00:10:42
Thank you.
00:10:43
So the South African power outage.
00:10:47
So luckily we had a little bit of a chat before Simon and I
00:10:49
thought we always talking on Monday what we're gonna cover,
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and then on, on Thursday we go through it.
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So Simon, I've just shared how I made the deck.
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Do you wanna share your screen and, and see the performance of
00:11:01
it or is your.
00:11:04
You not gonna cover.
00:11:05
Not gonna handle that.
00:11:06
Simon Chappuzeau: Let's see, uh, um, so you shared, um, Canva and
00:11:12
how you do Dexon, Canva and just to
00:11:15
Jim James: show Yeah, that's right.
00:11:17
Very simple
00:11:19
Simon Chappuzeau: just to show alternative.
00:11:21
Yeah.
00:11:21
I show my take.
00:11:25
Jim James: Yes, of course.
00:11:26
So that was the plan.
00:11:27
And then I think the point of showing you Canva is that
00:11:29
without being a designer, tools like Canva and vis me give you
00:11:35
the power to create content that's really not that
00:11:38
difficult.
00:11:39
If you create a format, size is standard on LinkedIn, uh, and
00:11:43
you choose some colors that you want and some fonts that you
00:11:46
want, and the sizes and a style, then Canva really helps you to
00:11:51
make this as quickly as anything.
00:11:53
Hmm, Simon, over to you.
00:11:55
The template you gave us,
00:11:57
Simon Chappuzeau: Exactly.
00:11:58
So this is just another example of a template you can use.
00:12:02
Free tool can, I think is, uh, I dunno, 10 pounds a month or 20.
00:12:07
Um, and, uh, Google Slides is a free tool, um, which basically
00:12:13
does the same.
00:12:15
What you don't get with Google Slides are, Images, so I had to
00:12:21
buy them separately.
00:12:22
But essentially it's the same tool.
00:12:24
You have like individual slides and then you can work with text
00:12:29
and um, you can yeah.
00:12:32
Insert images like you've done I corrupt background.
00:12:36
Yeah.
00:12:36
So it's, it's very simple tool.
00:12:39
Um, if you know how to use Word, you know how to use, uh, the SLU
00:12:43
and it's free.
00:12:46
Jim James: and, and Simon, this is the template you kindly
00:12:49
shared with me at the beginning.
00:12:49
Do you want to then look now at the post on my LinkedIn as we
00:12:54
said so exactly.
00:12:54
Can see how it then looks.
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I had to write a little bit of introduction text.
00:12:59
Mm-hmm.
00:12:59
And basically what we're doing, Simon and I, is finding a way
00:13:03
for people that have got something to promote in this
00:13:05
case, you know, the book by Wiley, the, the, uh, unnoticed
00:13:09
entrepreneur and how.
00:13:11
So we're not selling people a book, we're giving them an
00:13:13
insight into what they might get from the book.
00:13:15
So that's really the purpose.
00:13:17
So Simon, why don't you go, you wanna screen share and show then
00:13:20
Simon Chappuzeau: how it looks on my profile.
00:13:21
So, and, and on the note of the book, you said a good thing.
00:13:24
Uh, yes.
00:13:25
I mean, in the end we wanna sell the book, but, um, I believe
00:13:29
that the best way to sell something is to basically give
00:13:32
it away for free.
00:13:34
Um, because, um, it's, I mean, even if you.
00:13:37
All the content you that you have in the book, it will never
00:13:41
be the same like having the book.
00:13:43
Um, but it will help people to understand what they can get
00:13:46
from the book.
00:13:47
And, um, so some people might think, Hey, I can't share what
00:13:52
I've written in the book because I want people to buy the book,
00:13:55
so why share this in the book?
00:13:57
And I think the, the best, the better way to approach this and
00:14:01
sort of we are, we are getting there now, is to share as much
00:14:05
as possible from the book.
00:14:06
Because that is, um, giving value on LinkedIn.
00:14:10
If you look at like the average feed, and you remember the
00:14:13
session we had a couple of weeks back where I asked you to, um,
00:14:17
yeah, give comments on the posts and you struggled with some of
00:14:21
them.
00:14:21
And that is very often because these posts only promote
00:14:24
something where you can't really have an opinion or you don't
00:14:28
care.
00:14:28
So what is that to say?
00:14:29
But the minute you start sharing things that are.
00:14:32
Of interest or valuable.
00:14:34
And coming back to the five things that I said, uh, earlier
00:14:38
today, would they teach me and, uh, entertain me and, uh, make
00:14:43
me think and show the, show that you understand me?
00:14:46
These are things that, um, Or interesting or engaging for pe.
00:14:51
So yeah, you started doing this with your post here.
00:14:54
Um, I love your opening line with the Simon Sinek, um, that,
00:14:59
I mean, that's so ironic.
00:15:00
I would've never thought that Simon Sinek is a bad listener
00:15:05
after he's been talking to us for, uh, what, close to 15
00:15:08
years.
00:15:09
But, um, actually I can, I can see that, but
00:15:14
Jim James: No.
00:15:14
And, and that's why I led with that, because you, you'd also
00:15:16
said to me, Simon, in, in one of the episodes, I think in, in
00:15:20
four, that, you know, if you're posting about people that are
00:15:24
obscure, um, no one really knows, right?
00:15:28
And so what I decided this time to do was to try and link it to
00:15:31
someone who has a profile.
00:15:33
And I listened to Simon Sinek.
00:15:35
And he's, uh, a bit of op, uh, optimism podcast, and he said
00:15:39
that.
00:15:39
And so I, I thought from what you had said, I would try and
00:15:43
build bridges or links to people that have got a profile.
00:15:47
So people go, oh, if Simon says that, it's in a different
00:15:51
category to sort of, uh, uh, someone that, that people are
00:15:54
not familiar with.
00:15:55
So that, that's why I this Absolutely.
00:15:56
I learned that
00:15:56
Simon Chappuzeau: from you.
00:15:57
Abso Yeah.
00:15:57
Yeah.
00:15:58
Very smart.
00:15:58
Absolutely.
00:15:59
Because you build, you, we like to identify with things that we
00:16:03
recognize and things that are familiar.
00:16:05
And Simon certainly, definitely is um, probably less than Simon.
00:16:12
Um, so exactly opening line.
00:16:15
Then another great thing you led with a number, um, I'm not sure
00:16:20
that we would see this number because it's in the fourth row
00:16:23
with a, with a slide show, you only see the first three rows,
00:16:26
but still it's always good to sort of cram facts, numbers and
00:16:31
half things into the opening of a post because that pulls us in.
00:16:35
One thing that I see a lot of people do, which is um, Not as
00:16:40
good as sort of like have a lengthy introduction like you
00:16:43
would have on a blog post or if you write a letter, um, that
00:16:48
does not work on LinkedIn, so you really have to.
00:16:51
Very, be very fast with what you're saying, but so people
00:16:54
know what, what, what they can expect from this post.
00:16:56
And you've done this, um, you've picked what I think was the
00:17:00
strongest fact from the chapter with Oscar.
00:17:04
Um, and yeah.
00:17:06
Idiosyncratic number that 74.9% of people believe they're above
00:17:11
average because Yeah.
00:17:12
Doesn't make sense because otherwise it can't be above
00:17:15
average.
00:17:15
So great.
00:17:17
And, um, yeah, you took four main lessons, um, from the
00:17:20
chapter, the four listening types.
00:17:22
That is quite nice.
00:17:24
Um, and you kept the post rather short.
00:17:27
So just this text is something that I can easily read in
00:17:32
probably just in six 60 seconds.
00:17:34
Um, Which is enough to have a touchpoint with you to give a
00:17:39
taste of what to expect from this post, from you, and
00:17:43
potentially from future posts.
00:17:46
And then you just cut it and, uh, you have the
00:17:48
Jim James: slideshow here.
00:17:49
Yeah.
00:17:50
And Simon, I owe that to you because I used to write sort of
00:17:53
semi essays Really?
00:17:55
And, and you know, the less is more.
00:17:58
Do more thinking and less writing is one of the takeaways.
00:18:02
So for anybody that's involved in writing for here and other
00:18:06
platforms, you know, more thinking, less writing is a
00:18:11
mantra that I'm taking away from this.
00:18:14
Simon Chappuzeau: what is this beautiful saying?
00:18:15
Sorry for the long letter.
00:18:16
I didn't have time to sh write a short one.
00:18:19
Um, along
00:18:20
Jim James: those lines.
00:18:21
Yes, that's right, Yeah, there's, there's all sorts of
00:18:23
stuff about that.
00:18:24
You know, great books are, are what's left out, not what's put
00:18:28
in, right?
00:18:29
Mm-hmm.
00:18:29
So as you, as you said with your five questions, which of course
00:18:32
we'll share again, um, and we'll be on the.
00:18:36
Video version of this, you know, that you, you do anything you're
00:18:41
entertaining or informing or inspiring, you know, or somehow
00:18:45
sharing, it's a key.
00:18:47
Mm-hmm.
00:18:47
So tell us what you think of then The PowerPoint that I made
00:18:50
in Can, I showed that while you were having a power outage.
00:18:53
Simon Chappuzeau: Yeah, let's, let's go through it slide by
00:18:55
slide so the listeners and the viewers can also see, uh, what
00:18:58
you've done here.
00:18:59
Um, so you've done 12 slides, which is a good number.
00:19:03
Um, there's no half and fast rule for the number of slides
00:19:06
you should have.
00:19:07
Um, in the end.
00:19:09
As long as it's interesting and entertaining for the reader,
00:19:12
it's, it's a good number.
00:19:13
And, um,
00:19:14
Jim James: so And also one, one small thing is Simon, is I use
00:19:18
the alt text to do the three killer questions to become a
00:19:21
better listener.
00:19:21
Yeah.
00:19:22
So that was another little thing, another little.
00:19:26
Well done piece, well done metadata that I hadn't used
00:19:29
before, but now well just discovering and you're gonna
00:19:31
share with us later about how to make sure you share so everyone
00:19:34
can view it, not just your connections.
00:19:36
We'll share that later today.
00:19:37
Yeah.
00:19:37
Yeah.
00:19:38
Simon Chappuzeau: And exactly.
00:19:38
I mean, if, if you, if you come to the pause for the first time
00:19:41
and you have a over it with the, with a mouse, then you see the
00:19:45
killer questions pop up.
00:19:46
So it's a nice additional piece.
00:19:48
Of information that we can give to pull people into the post.
00:19:52
Um, and I think you've done a good job here with, uh, yeah.
00:19:55
Mentioning the questions.
00:19:57
Okay.
00:19:58
So, um, let's, let's start the, the analysis.
00:20:02
Um, again here, you've done a good job by picking a number.
00:20:06
Um, with the 75, the think we are above average listeners.
00:20:11
Which is great.
00:20:12
Um, which I would've done differently here, is to sort of
00:20:16
show how ridiculous the number is, because if I just read it,
00:20:20
sort of like you've, you've done it on the next slide.
00:20:23
So, um, and you've chosen a great picture.
00:20:26
So, um, I don't have the, don't have the answer now how, how to
00:20:30
put that on one slide.
00:20:32
Um, but, uh, um, that, well, I could
00:20:35
Jim James: have switched them actually stronger.
00:20:36
Yeah.
00:20:36
Mm.
00:20:37
Yeah.
00:20:38
Okay.
00:20:38
Yeah.
00:20:38
Yeah.
00:20:39
So I needed to get a better visual counterpoint to the text.
00:20:42
Simon Chappuzeau: Yep.
00:20:42
Mm-hmm.
00:20:43
Mm-hmm.
00:20:43
And that, that's also a good point.
00:20:45
Um, so the, the visuals here are, they're nice, but it's not
00:20:50
really sort of working with a headline.
00:20:52
It's sort of, it's, we, we see what we read.
00:20:55
And there's one rule in, uh, film script editing, um, that
00:20:59
what you see should always be something that you don't hear
00:21:03
the actors say.
00:21:05
And by that you create tension because it doesn't really gel
00:21:09
what, what they say.
00:21:10
I mean, it's like, I don't know.
00:21:12
Somebody coming into the Simon, Hey, just for a moment here, but
00:21:15
not smiling.
00:21:16
Then we can read that there's a subtext between that person not
00:21:20
being, uh, honest and sincere, having some other motives.
00:21:25
Coming into the
00:21:26
Jim James: room.
00:21:26
Okay.
00:21:27
Cuz if not, I will share my screen's an
00:21:28
Simon Chappuzeau: example, but, um, I will share my, you get the
00:21:30
point that if we see what is written, it's not as exciting as
00:21:35
if there's Okay.
00:21:35
I think we've, it looks like we've lost
00:21:37
Jim James: Simon just for a moment.
00:21:38
So, uh, I think that's, this
00:21:40
Simon Chappuzeau: isn't ideal.
00:21:41
You've done a good job here, um, by pointing out, um,
00:21:45
Jim James: take over here.
00:21:47
Okay, Simon, I think we've lost you there, Simon.
00:21:51
So what I'm gonna do in the interest of time, Is, oh, I'm
00:21:57
gonna share my screen.
00:21:59
Oh, I can't do that while he's still here, Simon.
00:22:05
Okay.
00:22:05
I will share my screen and I will just show you, here is the,
00:22:15
here is the post that we did and so we'll wait for Simon to, to
00:22:19
be able to rejoin us.
00:22:22
But here what I did was I took some pictures, um, stock
00:22:27
pictures, and I think Simon's made a really good point there
00:22:29
about the need to find pictures that are accountable in a way.
00:22:32
Maybe that's the hardest part of this from a creative point of
00:22:35
view.
00:22:35
And why, uh, it's not just about finding pictures in Texas about
00:22:38
making the, the, the work together.
00:22:41
Um, here I have about most people know mathematics, wines,
00:22:45
and cheese.
00:22:45
And I have to say, I thank.
00:22:47
Simon, forgive me the prompt on how to do all of this, because
00:22:51
it's not something I was familiar with, but you can see.
00:22:53
Another thing that I did was I made a point of having just a
00:22:56
little text, not too much text on every page, and this is the
00:23:01
central problem.
00:23:02
No one's taught us how to listen.
00:23:04
And here's Oscar.
00:23:05
Now, Oscar's picture, and I took this from Canva, removed the
00:23:08
background so that I could get, you know, the person and the
00:23:11
place together.
00:23:14
And then this is the, the, the solution that we're getting as a
00:23:17
result of learning from Oscar.
00:23:21
Okay.
00:23:22
And Oscar's got the.
00:23:25
Three essential questions that he says you need to know in
00:23:30
order to hold a brilliant conversation, to be a brilliant
00:23:33
listener.
00:23:34
And the first one, then I just make the reader wait just a
00:23:37
moment just to pause.
00:23:39
And then the first one is, tell me more.
00:23:41
So you're showing interest.
00:23:43
The second question is, and what else?
00:23:46
Go deeper in the conversation.
00:23:48
And the third is the silence.
00:23:50
Let the truth come out.
00:23:54
And then what I've done is shared how if anyone was
00:23:58
interested, they could find the podcast, which is on the
00:24:02
Unnoticed Entrepreneur podcast, or they could read the book and
00:24:05
obviously, you know, and, and here's the book.
00:24:08
So what we're really trying to do is to help people to know
00:24:15
what's inside the book.
00:24:16
This is one of 50 articles with people like Oscar.
00:24:19
Without selling the book.
00:24:21
And this is the key, as Simon was saying earlier on, what
00:24:24
we're trying to do is to inform or inspire or to educate people
00:24:28
and then to leave a place where they can come and find us.
00:24:32
Ah, Simon, you're back.
00:24:33
Wonderful.
00:24:34
Have we?
00:24:35
He's back, right?
00:24:36
So Simon, I've gone through the deck and we've got about six
00:24:41
minutes left and I'm sorry.
00:24:43
In South Africa, I know you're having some problems there with
00:24:45
power.
00:24:46
Next time I have to get you a bicycle and you could sort of
00:24:48
cycle for the exactly, for the power at the same time.
00:24:51
So I'll stop sharing, shall I?
00:24:52
Or do you want to make any more comments on the, on the deck?
00:24:56
Um,
00:24:57
Simon Chappuzeau: yeah, I think, uh, well, let's, let's, let's
00:24:59
move on to the ne last section, which is, um, yes.
00:25:03
The other samples that I wanted to share, um, more.
00:25:07
Okay.
00:25:08
Um, examples for interesting.
00:25:12
Slideshow.
00:25:14
Cause some people really have taken that to an art form and,
00:25:18
um,
00:25:20
Jim James: we are keen.
00:25:21
So, and, and I think what, you know, what we are doing while
00:25:24
Simon's teeing that up is, you know, we are just showing how.
00:25:27
Using Canva and Simon's framework, a novice like me can
00:25:32
transform my LinkedIn contribution from really being
00:25:34
sort of content dumping to content creation proper.
00:25:39
And it's taking less time, but more thinking.
00:25:43
But the rewards are much greater.
00:25:45
So that, so really taking some effort and thinking about the
00:25:48
audience rather than the sort of the function is really a key
00:25:52
learning from this.
00:25:53
So, Simon.
00:25:55
Just playing for time there.
00:25:56
So, yeah.
00:25:56
And you've used the great
00:25:58
Simon Chappuzeau: word of content dumping, which I think,
00:26:00
uh, sums up what a lot of people do on LinkedIn thinking if you
00:26:05
announce your latest workshop, your promotion, your whatnot,
00:26:09
uh, people care about that.
00:26:11
And, um, I couldn't have named it better.
00:26:14
It is content dumping cause it's not really paying attention and
00:26:18
is not considering what, what is interesting to the reader and.
00:26:23
What is interesting to the reader again, is like if you
00:26:26
teach something, if you motivate people, entertain them.
00:26:29
If you make them think, and if you show them that you
00:26:31
understand.
00:26:32
So it's always about the reader.
00:26:34
And um, I think we are just at the beginning of a wonderful
00:26:39
journey, understanding how we can do this with, um, our
00:26:42
audience.
00:26:43
And I wanted to finish off by showing, um, one of my, uh,
00:26:47
favorite, um, slideshow.
00:26:50
This is a guy, um, called uh, Cho Valk.
00:26:56
From Mexico and, um, oh, okay.
00:26:59
He's taken at a new art form.
00:27:01
He summarizes, um, books.
00:27:04
He asks people for the input.
00:27:07
And, um, as you can see, the whole look and feel.
00:27:11
Now you see the first page, the whole look and feel of this
00:27:14
thing is almost like a book.
00:27:17
And, um, what happens very often, and that is another thing
00:27:21
that, um, LinkedIn rewards you or holds sort of for you, is if
00:27:26
people.
00:27:28
A look at the whole slideshow.
00:27:30
So every click that you do on a slide is counted as an
00:27:34
impression, so you get great impression numbers.
00:27:38
Um, if people go through the whole thing, it's a big plus for
00:27:41
LinkedIn.
00:27:42
And the other thing is, um, if people save a slideshow, because
00:27:46
you can save these light shows so you see some Right.
00:27:50
Uh, LinkedIn authors.
00:27:52
Taking this to an art form.
00:27:54
And Jo, there is one of these, um, this example, it's, yeah, a,
00:27:59
the five deck copywriters that he's chosen best classics of
00:28:04
copywriting and what you can see with sort of like his name at
00:28:07
the bottom, it almost feels like a book cover.
00:28:10
And, um, yes.
00:28:11
What you then get as you go through this book is nothing
00:28:14
short of like, really interesting and valuable.
00:28:18
It's easy to read.
00:28:20
It's, it's, um, Very text based.
00:28:23
So you can do images, you can do text, um, if you do text, it
00:28:28
really has to be, um, good, well written on point, entertaining.
00:28:33
Um, so that you over time, Built trust with the audience that
00:28:40
they know, whatever you do, whatever you deliver in these,
00:28:43
uh, slideshows is of value and they, they want to see this.
00:28:48
And, um, again, you can see, so again, great visual, almost like
00:28:52
a book cover.
00:28:54
Um, clear font, clear layout, um, and.
00:28:58
Since I know that he does all of his slideshow like that and all
00:29:02
of his slideshows are highly, um, insightful and interesting,
00:29:07
um, I definitely want to, um, save them all and I blindly
00:29:12
check them out.
00:29:13
And that is sort of a thing that you develop over time.
00:29:15
So if I look at my original slideshows, I don't wanna see
00:29:19
them anymore cuz a horrible.
00:29:20
But over time you get a sense of like how to put the font, the
00:29:23
colors and images and not images.
00:29:26
And most importantly, um, how to write what you have to show in
00:29:31
the slide show to make it interesting to the reader and
00:29:34
hit these five qualities that we spoke about
00:29:36
Jim James: earlier.
00:29:38
Simon.
00:29:38
That's wonderful.
00:29:39
I love that.
00:29:40
And I think for those people that are watching, you know, who
00:29:43
like me, are not necessarily writers or creators, I think
00:29:45
the, what we are really trying to do with the LinkedIn Safari
00:29:48
is to just show progression, right?
00:29:50
And we're making incremental changes over time.
00:29:54
But there's a takeaway from today it's that we really need
00:29:57
to reduce or think about reducing the volume and not
00:30:00
doing content dumping.
00:30:01
But think about Simon's five questions.
00:30:03
I dunno whether Simon, you could put them back on the screen
00:30:05
again, can you?
00:30:05
Absolutely.
00:30:06
Because I think if we approach LinkedIn as we would with
00:30:09
Twitter or, or uh, Instagram or any of the other channels with
00:30:13
what's in it for the audience, rather than that I need to post
00:30:17
something today.
00:30:18
That for me is a critical mindset change.
00:30:22
On the journey to creating content that people actually
00:30:24
want to engage with.
00:30:26
Well, Simon's back in the dark.
00:30:27
Simon but I'm here.
00:30:30
So he's here, which is great.
00:30:32
And we are nearly, we we're finished.
00:30:34
It's half past.
00:30:34
So Simon, just read those last five quickly and then we'll sign
00:30:38
off.
00:30:39
Simon Chappuzeau: Again, so if your post, um, hits any of these
00:30:44
five, if it teaches people, if it motivates people, if it
00:30:48
detains them, if it makes them think, or if you show that you
00:30:51
understand your reader, um, then it is a good post and, uh, you
00:30:56
should feel confident to, to publish
00:30:59
Jim James: that post.
00:31:02
Thank you for joining Simon and I in this.
00:31:06
Episode six of the LinkedIn Safari.
00:31:09
Simon, do you wanna say, uh, goodbye from South Africa, from
00:31:11
Cape
00:31:12
Simon Chappuzeau: Town.
00:31:12
No, that was great being here with you.
00:31:15
Always fun and looking forward to next week's slides.
00:31:18
Show that you will
00:31:19
Jim James: then show.
00:31:21
Yeah.
00:31:21
And we are working on this.
00:31:22
So on the YouTube channel we'll put a link.
00:31:24
Um, but we've now got all six of these, uh, online.
00:31:29
You can watch the back catalog.
00:31:31
You know, Simon and I, our details are obviously on
00:31:34
LinkedIn, so reach out to us with any questions or any
00:31:36
questions that you've got you'd like us to answer or any
00:31:38
particular problems you're solving.
00:31:39
And in the meantime, until we meet you, same time, same place.
00:31:43
That's, uh, 12 o'clock G m t here on LinkedIn Live.
00:31:46
Thank you so much for joining us and, and as I always say, keep
00:31:49
on communicating.
00:31:50
Thank you, James.
00:31:53
All right, we'll say goodbye.
00:31:54
We used to sing before, but I think probably people, no one
00:31:57
liked that, so we'll just say goodbye.
00:31:58
Thank you so much for watching.
00:31:59
Bye-bye.
Simon Chappuzeau: Right.
00:00:02
Do that.
00:00:02
Yes, absolutely.
00:00:03
I mean, any kind of success.
00:00:05
Yeah, because it's, I think it's a good illustration for what
00:00:08
success really means.
00:00:09
Success doesn't start with, Hey, sold something.
00:00:13
Success starts with, Hey people.
00:00:15
Have something to talk about with me because I understand who
00:00:20
I am and that then leads to a relationship that leads to sale.
00:00:25
Jim James: Hello and welcome back to What is Now Session six
00:00:30
of the LinkedIn Safari Sessions with me, Jim James here in the
00:00:34
uk and Simon Chapo in Cape Town, South Africa.
00:00:38
Simon say,
00:00:39
Simon Chappuzeau: Hello.
00:00:40
Hello on Jen
00:00:42
Jim James: Simon.
00:00:42
It's wonderful.
00:00:43
We are moving forward.
00:00:44
It's hard to believe we've managed six live sessions, but
00:00:48
we're moving forward.
00:00:49
What have you got in store for me today?
00:00:51
Simon Chappuzeau: Well today, I think, uh, some great thing is
00:00:54
that you've done your first slideshow and, um, so we're
00:00:58
gonna look at your slideshow and I'll show a couple of examples
00:01:01
of other slideshows.
00:01:02
We will look at your post and analyze, um, how you structured
00:01:05
the post so you can then take that for the next slideshow that
00:01:10
you hopefully gonna do.
00:01:12
Jim James: Okay.
00:01:12
Grayton we're gonna talk about then, um, the posters on the
00:01:16
last show we talked about which formats are most, if you like,
00:01:21
uh, highest performing, and you said the slideshow is the
00:01:24
highest performing of all.
00:01:25
So that's why we've had the challenge.
00:01:28
You let me, the challenge, we are even gonna show people how
00:01:30
to create a slideshow.
00:01:31
Right.
00:01:31
I'll, I'll let people see my camera and show how I made the
00:01:34
slideshow after you gave me the template.
00:01:37
So do you want me to just share a little bit of good news first,
00:01:40
Simon, before we dive into how to make a a deck, we love good
00:01:43
Simon Chappuzeau: news.
00:01:44
So whatever, whatever you have in good news, give it to us.
00:01:47
Jim James: I wanna, yeah, the world needs good news.
00:01:49
So good news.
00:01:50
First of all, my, you know, I say followers sounds a little
00:01:54
bit egotistical, but the number of people that are connected
00:01:56
and, and you know, following what I am sharing has increased
00:02:00
now to 11 and.
00:02:02
71, so that's fantastic.
00:02:05
So that's grown from just under 11 before we started this,
00:02:09
uh, process.
00:02:10
Mm-hmm.
00:02:11
Um, I am spending measurably less time on LinkedIn.
00:02:17
But my engagement levels are higher.
00:02:20
And today I had a call with a couple of, um, business
00:02:22
development, uh, people from a new company called Omni Course,
00:02:27
which is an audio app for courses.
00:02:30
Uh, they were in actually Turkey, um, and they'd found me
00:02:34
through LinkedIn and they'd read my line.
00:02:36
You know about jumping out of a plane at 17 and loving our
00:02:40
profit and publicity can go hand in hand and that's thanks to you
00:02:43
getting me to work on my story, Simon.
00:02:46
Whereas before it was kinda like my cv.
00:02:48
So, um, I'm that leading to an opportunity.
00:02:52
Simon Chappuzeau: It's, it's a great example how something that
00:02:55
you could consider like irrelevant, trivial, almost, um,
00:03:00
gives somebody else a sort of like a hook where it can connect
00:03:05
with you Yeah.
00:03:06
And, uh, form a relationship.
00:03:08
And yes, I mean, in the long run we wanna sell something, but,
00:03:11
uh, Before that comes a relationship that has to be
00:03:14
built in that relationship.
00:03:15
You can build with personal experiences that make you unique
00:03:20
and memorable in a way that people connect with you and
00:03:23
think, Hey, that, that is an interesting guy.
00:03:25
Let's talk some more.
00:03:26
So, great, great
00:03:28
Jim James: story.
00:03:28
Yeah.
00:03:29
Yeah.
00:03:29
So thank you for that.
00:03:30
So really opens up an opportunity, um, and just a
00:03:33
direct result of changing the about me profile.
00:03:36
And, and I think we did that in, uh, session three, didn't we?
00:03:39
So if anyone wants to.
00:03:40
Go back and look at that.
00:03:42
That's on YouTube.
00:03:43
And also we're writing this up into articles.
00:03:45
So Simon, what have you got in store for us this week?
00:03:49
Simon Chappuzeau: Yeah, today.
00:03:50
Um, I wanted to dissect your.
00:03:53
Slideshow and, uh, look a bit at the, at the structure.
00:03:58
I wanted to show a couple of examples of other slideshows
00:04:01
and, uh, hopefully give you some pointers and ideas, um, for your
00:04:05
next slideshow because I think you have, with a book that you
00:04:08
wrote, um, the Entrepreneur, you have a lot of great content on
00:04:13
your hands, and the question is really how can you best convey
00:04:17
that in a way that people, um, Can easily consume that and
00:04:23
connect, connect with you.
00:04:24
And I'm gonna show you a slide show that, that I think you're
00:04:27
gonna like, um, cause it almost gives you the feeling of a book.
00:04:31
Um, but it's a tructure, so.
00:04:33
Okay.
00:04:34
But yeah, first let's get started.
00:04:35
Um, let's start by, I've put together a little.
00:04:41
Slide.
00:04:42
And, um, what I've put together is sort of a guideline that I
00:04:45
have, um, for the, for what we, what we should think about, um,
00:04:52
when we write a post.
00:04:53
So like a test and, um, it's a very simple test.
00:04:58
Okay.
00:04:59
Jim James: Now are you gonna share your screen?
00:05:01
Simon Chappuzeau: Yeah, I will.
00:05:02
You should see my screen.
00:05:05
Do
00:05:05
Jim James: you?
00:05:07
Simon Chappuzeau: Yes.
00:05:10
So sorry.
00:05:12
So it's five very simple questions that I ask myself
00:05:18
every time when I write a post.
00:05:21
Um, and, um, it's, yeah, it's really not rocket science, but,
00:05:26
but does my post teach me some, uh, teach my reader something?
00:05:30
Does my post motivate my reader?
00:05:33
Does my post entertain my reader?
00:05:35
Um, does it make them think or.
00:05:38
Do I give them the feeling that they understand me?
00:05:41
And, um, if you take these five questions, um, I think it's a
00:05:45
good true North compass a, a guideline to measure whether a
00:05:50
post is really good.
00:05:52
And, um, I had to, uh, admit to myself with some posts that I
00:05:59
sort of wrote down in a hurry because I didn't really know
00:06:01
what to write.
00:06:03
it doesn't hit any of these.
00:06:04
Yeah.
00:06:04
And then usually you get low engagement because it's like
00:06:08
people are like, so what?
00:06:10
Um,
00:06:10
Jim James: I don't care.
00:06:11
Yeah.
00:06:12
Those are great questions.
00:06:13
And you've got enough of them to give some diversity, which is
00:06:17
part of the challenge if you're sitting there and also not so
00:06:21
many, is to not know where to start.
00:06:23
And you could even put one of those into like story lab, dot
00:06:26
ai or uh, PEPPER type or chat g pt or any one of these.
00:06:32
Uh, writing aids right to give you a prompt.
00:06:54
Simon, you still there?
00:07:00
Hello.
00:07:00
Simon Simon's in Cape Town, South Africa, so sometimes we
00:07:07
lose him and I think that may be the case right now.
00:07:12
So Simon is talking about the unnoticed entrepreneur, but are
00:07:17
you back Simon?
00:07:22
He's is back, is live.
00:07:28
Simon.
00:07:29
Hello, can you hear us Earth calling Simon the joys of
00:07:33
international videos.
00:07:35
And what we're gonna be doing is we're recording these using
00:07:37
riverside.fm and uploading each of these to the YouTube channel,
00:07:43
the Unnoticed Entrepreneur, so you can watch all of these
00:07:46
afterwards anyway.
00:07:47
And I'll also put out as a bonus episode on my podcast, the
00:07:51
Unnoticed Entrepreneur, she can find an all players.
00:07:53
Simon, are you back with us?
00:08:02
Hello, Simon, are you there?
00:08:07
Okay, now, so if I can't get Simon back, I'm gonna show you
00:08:13
what he's given me his homework this week to try and help as an
00:08:17
author to share the contents of my book without sounding like
00:08:21
I'm selling something.
00:08:23
So I'm looking at the LinkedIn Live and I could see Simon's,
00:08:26
uh, frozen there.
00:08:28
So, Simon, are you, are you there?
00:08:36
Hello, Simon.
00:08:38
Now while we don't have Simon, then what I'm gonna do is I'm
00:08:41
gonna share my screen, okay?
00:08:44
Um, and I've got here under my window, the canvas slides.
00:08:53
And I used Canva to create the presentation.
00:08:58
Simon gave me a template, which is great.
00:09:02
And what I did was did a sort of a, a red, gray, black sequence
00:09:09
taking the content from one of the, um, one of the chapters
00:09:14
with Oscar Trumbo, who's a listening expert in actually in
00:09:17
Australia.
00:09:18
Seems like we're doing everything with people from all
00:09:20
over the world, which is fantastic.
00:09:23
And you can see here, basically what I did was create a slide,
00:09:28
each slide with a small amount of text telling a story.
00:09:32
And this is really Simon's genius, has been to try and, you
00:09:36
know, help me to work out, not selling.
00:09:39
But informing, but entertaining, educating.
00:09:43
This is really a key point of what Simon's been teaching me.
00:09:47
And you can see here what I did was I was able to create this
00:09:50
Canva.
00:09:51
And truth be told, I was actually waiting for my daughter
00:09:54
to finish her ballet lesson and I used the iPad app on Canva to
00:09:59
create this while I was waiting for her sitting in, in the car.
00:10:03
Um, and what I did then was I.
00:10:06
Was able to export this, um, as a PDF file.
00:10:12
And Canva has access to lots and lots of of great photographs.
00:10:17
So you can get stock photographs and then you can remove the
00:10:19
background in Canva.
00:10:20
This also, uh, will work in vis me two.
00:10:24
Um, so when you export that, then of course you can import
00:10:30
that as a PDF into LinkedIn.
00:10:32
Simon, you're back with us.
00:10:34
I'm back.
00:10:35
Good.
00:10:36
I was winging it a little bit there.
00:10:38
Uh, well I lost you, but um, I know that sometimes you're
00:10:41
having some issues with power there.
00:10:42
Thank you.
00:10:43
So the South African power outage.
00:10:47
So luckily we had a little bit of a chat before Simon and I
00:10:49
thought we always talking on Monday what we're gonna cover,
00:10:52
and then on, on Thursday we go through it.
00:10:54
So Simon, I've just shared how I made the deck.
00:10:58
Do you wanna share your screen and, and see the performance of
00:11:01
it or is your.
00:11:04
You not gonna cover.
00:11:05
Not gonna handle that.
00:11:06
Simon Chappuzeau: Let's see, uh, um, so you shared, um, Canva and
00:11:12
how you do Dexon, Canva and just to
00:11:15
Jim James: show Yeah, that's right.
00:11:17
Very simple
00:11:19
Simon Chappuzeau: just to show alternative.
00:11:21
Yeah.
00:11:21
I show my take.
00:11:25
Jim James: Yes, of course.
00:11:26
So that was the plan.
00:11:27
And then I think the point of showing you Canva is that
00:11:29
without being a designer, tools like Canva and vis me give you
00:11:35
the power to create content that's really not that
00:11:38
difficult.
00:11:39
If you create a format, size is standard on LinkedIn, uh, and
00:11:43
you choose some colors that you want and some fonts that you
00:11:46
want, and the sizes and a style, then Canva really helps you to
00:11:51
make this as quickly as anything.
00:11:53
Hmm, Simon, over to you.
00:11:55
The template you gave us,
00:11:57
Simon Chappuzeau: Exactly.
00:11:58
So this is just another example of a template you can use.
00:12:02
Free tool can, I think is, uh, I dunno, 10 pounds a month or 20.
00:12:07
Um, and, uh, Google Slides is a free tool, um, which basically
00:12:13
does the same.
00:12:15
What you don't get with Google Slides are, Images, so I had to
00:12:21
buy them separately.
00:12:22
But essentially it's the same tool.
00:12:24
You have like individual slides and then you can work with text
00:12:29
and um, you can yeah.
00:12:32
Insert images like you've done I corrupt background.
00:12:36
Yeah.
00:12:36
So it's, it's very simple tool.
00:12:39
Um, if you know how to use Word, you know how to use, uh, the SLU
00:12:43
and it's free.
00:12:46
Jim James: and, and Simon, this is the template you kindly
00:12:49
shared with me at the beginning.
00:12:49
Do you want to then look now at the post on my LinkedIn as we
00:12:54
said so exactly.
00:12:54
Can see how it then looks.
00:12:56
I had to write a little bit of introduction text.
00:12:59
Mm-hmm.
00:12:59
And basically what we're doing, Simon and I, is finding a way
00:13:03
for people that have got something to promote in this
00:13:05
case, you know, the book by Wiley, the, the, uh, unnoticed
00:13:09
entrepreneur and how.
00:13:11
So we're not selling people a book, we're giving them an
00:13:13
insight into what they might get from the book.
00:13:15
So that's really the purpose.
00:13:17
So Simon, why don't you go, you wanna screen share and show then
00:13:20
Simon Chappuzeau: how it looks on my profile.
00:13:21
So, and, and on the note of the book, you said a good thing.
00:13:24
Uh, yes.
00:13:25
I mean, in the end we wanna sell the book, but, um, I believe
00:13:29
that the best way to sell something is to basically give
00:13:32
it away for free.
00:13:34
Um, because, um, it's, I mean, even if you.
00:13:37
All the content you that you have in the book, it will never
00:13:41
be the same like having the book.
00:13:43
Um, but it will help people to understand what they can get
00:13:46
from the book.
00:13:47
And, um, so some people might think, Hey, I can't share what
00:13:52
I've written in the book because I want people to buy the book,
00:13:55
so why share this in the book?
00:13:57
And I think the, the best, the better way to approach this and
00:14:01
sort of we are, we are getting there now, is to share as much
00:14:05
as possible from the book.
00:14:06
Because that is, um, giving value on LinkedIn.
00:14:10
If you look at like the average feed, and you remember the
00:14:13
session we had a couple of weeks back where I asked you to, um,
00:14:17
yeah, give comments on the posts and you struggled with some of
00:14:21
them.
00:14:21
And that is very often because these posts only promote
00:14:24
something where you can't really have an opinion or you don't
00:14:28
care.
00:14:28
So what is that to say?
00:14:29
But the minute you start sharing things that are.
00:14:32
Of interest or valuable.
00:14:34
And coming back to the five things that I said, uh, earlier
00:14:38
today, would they teach me and, uh, entertain me and, uh, make
00:14:43
me think and show the, show that you understand me?
00:14:46
These are things that, um, Or interesting or engaging for pe.
00:14:51
So yeah, you started doing this with your post here.
00:14:54
Um, I love your opening line with the Simon Sinek, um, that,
00:14:59
I mean, that's so ironic.
00:15:00
I would've never thought that Simon Sinek is a bad listener
00:15:05
after he's been talking to us for, uh, what, close to 15
00:15:08
years.
00:15:09
But, um, actually I can, I can see that, but
00:15:14
Jim James: No.
00:15:14
And, and that's why I led with that, because you, you'd also
00:15:16
said to me, Simon, in, in one of the episodes, I think in, in
00:15:20
four, that, you know, if you're posting about people that are
00:15:24
obscure, um, no one really knows, right?
00:15:28
And so what I decided this time to do was to try and link it to
00:15:31
someone who has a profile.
00:15:33
And I listened to Simon Sinek.
00:15:35
And he's, uh, a bit of op, uh, optimism podcast, and he said
00:15:39
that.
00:15:39
And so I, I thought from what you had said, I would try and
00:15:43
build bridges or links to people that have got a profile.
00:15:47
So people go, oh, if Simon says that, it's in a different
00:15:51
category to sort of, uh, uh, someone that, that people are
00:15:54
not familiar with.
00:15:55
So that, that's why I this Absolutely.
00:15:56
I learned that
00:15:56
Simon Chappuzeau: from you.
00:15:57
Abso Yeah.
00:15:57
Yeah.
00:15:58
Very smart.
00:15:58
Absolutely.
00:15:59
Because you build, you, we like to identify with things that we
00:16:03
recognize and things that are familiar.
00:16:05
And Simon certainly, definitely is um, probably less than Simon.
00:16:12
Um, so exactly opening line.
00:16:15
Then another great thing you led with a number, um, I'm not sure
00:16:20
that we would see this number because it's in the fourth row
00:16:23
with a, with a slide show, you only see the first three rows,
00:16:26
but still it's always good to sort of cram facts, numbers and
00:16:31
half things into the opening of a post because that pulls us in.
00:16:35
One thing that I see a lot of people do, which is um, Not as
00:16:40
good as sort of like have a lengthy introduction like you
00:16:43
would have on a blog post or if you write a letter, um, that
00:16:48
does not work on LinkedIn, so you really have to.
00:16:51
Very, be very fast with what you're saying, but so people
00:16:54
know what, what, what they can expect from this post.
00:16:56
And you've done this, um, you've picked what I think was the
00:17:00
strongest fact from the chapter with Oscar.
00:17:04
Um, and yeah.
00:17:06
Idiosyncratic number that 74.9% of people believe they're above
00:17:11
average because Yeah.
00:17:12
Doesn't make sense because otherwise it can't be above
00:17:15
average.
00:17:15
So great.
00:17:17
And, um, yeah, you took four main lessons, um, from the
00:17:20
chapter, the four listening types.
00:17:22
That is quite nice.
00:17:24
Um, and you kept the post rather short.
00:17:27
So just this text is something that I can easily read in
00:17:32
probably just in six 60 seconds.
00:17:34
Um, Which is enough to have a touchpoint with you to give a
00:17:39
taste of what to expect from this post, from you, and
00:17:43
potentially from future posts.
00:17:46
And then you just cut it and, uh, you have the
00:17:48
Jim James: slideshow here.
00:17:49
Yeah.
00:17:50
And Simon, I owe that to you because I used to write sort of
00:17:53
semi essays Really?
00:17:55
And, and you know, the less is more.
00:17:58
Do more thinking and less writing is one of the takeaways.
00:18:02
So for anybody that's involved in writing for here and other
00:18:06
platforms, you know, more thinking, less writing is a
00:18:11
mantra that I'm taking away from this.
00:18:14
Simon Chappuzeau: what is this beautiful saying?
00:18:15
Sorry for the long letter.
00:18:16
I didn't have time to sh write a short one.
00:18:19
Um, along
00:18:20
Jim James: those lines.
00:18:21
Yes, that's right, Yeah, there's, there's all sorts of
00:18:23
stuff about that.
00:18:24
You know, great books are, are what's left out, not what's put
00:18:28
in, right?
00:18:29
Mm-hmm.
00:18:29
So as you, as you said with your five questions, which of course
00:18:32
we'll share again, um, and we'll be on the.
00:18:36
Video version of this, you know, that you, you do anything you're
00:18:41
entertaining or informing or inspiring, you know, or somehow
00:18:45
sharing, it's a key.
00:18:47
Mm-hmm.
00:18:47
So tell us what you think of then The PowerPoint that I made
00:18:50
in Can, I showed that while you were having a power outage.
00:18:53
Simon Chappuzeau: Yeah, let's, let's go through it slide by
00:18:55
slide so the listeners and the viewers can also see, uh, what
00:18:58
you've done here.
00:18:59
Um, so you've done 12 slides, which is a good number.
00:19:03
Um, there's no half and fast rule for the number of slides
00:19:06
you should have.
00:19:07
Um, in the end.
00:19:09
As long as it's interesting and entertaining for the reader,
00:19:12
it's, it's a good number.
00:19:13
And, um,
00:19:14
Jim James: so And also one, one small thing is Simon, is I use
00:19:18
the alt text to do the three killer questions to become a
00:19:21
better listener.
00:19:21
Yeah.
00:19:22
So that was another little thing, another little.
00:19:26
Well done piece, well done metadata that I hadn't used
00:19:29
before, but now well just discovering and you're gonna
00:19:31
share with us later about how to make sure you share so everyone
00:19:34
can view it, not just your connections.
00:19:36
We'll share that later today.
00:19:37
Yeah.
00:19:37
Yeah.
00:19:38
Simon Chappuzeau: And exactly.
00:19:38
I mean, if, if you, if you come to the pause for the first time
00:19:41
and you have a over it with the, with a mouse, then you see the
00:19:45
killer questions pop up.
00:19:46
So it's a nice additional piece.
00:19:48
Of information that we can give to pull people into the post.
00:19:52
Um, and I think you've done a good job here with, uh, yeah.
00:19:55
Mentioning the questions.
00:19:57
Okay.
00:19:58
So, um, let's, let's start the, the analysis.
00:20:02
Um, again here, you've done a good job by picking a number.
00:20:06
Um, with the 75, the think we are above average listeners.
00:20:11
Which is great.
00:20:12
Um, which I would've done differently here, is to sort of
00:20:16
show how ridiculous the number is, because if I just read it,
00:20:20
sort of like you've, you've done it on the next slide.
00:20:23
So, um, and you've chosen a great picture.
00:20:26
So, um, I don't have the, don't have the answer now how, how to
00:20:30
put that on one slide.
00:20:32
Um, but, uh, um, that, well, I could
00:20:35
Jim James: have switched them actually stronger.
00:20:36
Yeah.
00:20:36
Mm.
00:20:37
Yeah.
00:20:38
Okay.
00:20:38
Yeah.
00:20:38
Yeah.
00:20:39
So I needed to get a better visual counterpoint to the text.
00:20:42
Simon Chappuzeau: Yep.
00:20:42
Mm-hmm.
00:20:43
Mm-hmm.
00:20:43
And that, that's also a good point.
00:20:45
Um, so the, the visuals here are, they're nice, but it's not
00:20:50
really sort of working with a headline.
00:20:52
It's sort of, it's, we, we see what we read.
00:20:55
And there's one rule in, uh, film script editing, um, that
00:20:59
what you see should always be something that you don't hear
00:21:03
the actors say.
00:21:05
And by that you create tension because it doesn't really gel
00:21:09
what, what they say.
00:21:10
I mean, it's like, I don't know.
00:21:12
Somebody coming into the Simon, Hey, just for a moment here, but
00:21:15
not smiling.
00:21:16
Then we can read that there's a subtext between that person not
00:21:20
being, uh, honest and sincere, having some other motives.
00:21:25
Coming into the
00:21:26
Jim James: room.
00:21:26
Okay.
00:21:27
Cuz if not, I will share my screen's an
00:21:28
Simon Chappuzeau: example, but, um, I will share my, you get the
00:21:30
point that if we see what is written, it's not as exciting as
00:21:35
if there's Okay.
00:21:35
I think we've, it looks like we've lost
00:21:37
Jim James: Simon just for a moment.
00:21:38
So, uh, I think that's, this
00:21:40
Simon Chappuzeau: isn't ideal.
00:21:41
You've done a good job here, um, by pointing out, um,
00:21:45
Jim James: take over here.
00:21:47
Okay, Simon, I think we've lost you there, Simon.
00:21:51
So what I'm gonna do in the interest of time, Is, oh, I'm
00:21:57
gonna share my screen.
00:21:59
Oh, I can't do that while he's still here, Simon.
00:22:05
Okay.
00:22:05
I will share my screen and I will just show you, here is the,
00:22:15
here is the post that we did and so we'll wait for Simon to, to
00:22:19
be able to rejoin us.
00:22:22
But here what I did was I took some pictures, um, stock
00:22:27
pictures, and I think Simon's made a really good point there
00:22:29
about the need to find pictures that are accountable in a way.
00:22:32
Maybe that's the hardest part of this from a creative point of
00:22:35
view.
00:22:35
And why, uh, it's not just about finding pictures in Texas about
00:22:38
making the, the, the work together.
00:22:41
Um, here I have about most people know mathematics, wines,
00:22:45
and cheese.
00:22:45
And I have to say, I thank.
00:22:47
Simon, forgive me the prompt on how to do all of this, because
00:22:51
it's not something I was familiar with, but you can see.
00:22:53
Another thing that I did was I made a point of having just a
00:22:56
little text, not too much text on every page, and this is the
00:23:01
central problem.
00:23:02
No one's taught us how to listen.
00:23:04
And here's Oscar.
00:23:05
Now, Oscar's picture, and I took this from Canva, removed the
00:23:08
background so that I could get, you know, the person and the
00:23:11
place together.
00:23:14
And then this is the, the, the solution that we're getting as a
00:23:17
result of learning from Oscar.
00:23:21
Okay.
00:23:22
And Oscar's got the.
00:23:25
Three essential questions that he says you need to know in
00:23:30
order to hold a brilliant conversation, to be a brilliant
00:23:33
listener.
00:23:34
And the first one, then I just make the reader wait just a
00:23:37
moment just to pause.
00:23:39
And then the first one is, tell me more.
00:23:41
So you're showing interest.
00:23:43
The second question is, and what else?
00:23:46
Go deeper in the conversation.
00:23:48
And the third is the silence.
00:23:50
Let the truth come out.
00:23:54
And then what I've done is shared how if anyone was
00:23:58
interested, they could find the podcast, which is on the
00:24:02
Unnoticed Entrepreneur podcast, or they could read the book and
00:24:05
obviously, you know, and, and here's the book.
00:24:08
So what we're really trying to do is to help people to know
00:24:15
what's inside the book.
00:24:16
This is one of 50 articles with people like Oscar.
00:24:19
Without selling the book.
00:24:21
And this is the key, as Simon was saying earlier on, what
00:24:24
we're trying to do is to inform or inspire or to educate people
00:24:28
and then to leave a place where they can come and find us.
00:24:32
Ah, Simon, you're back.
00:24:33
Wonderful.
00:24:34
Have we?
00:24:35
He's back, right?
00:24:36
So Simon, I've gone through the deck and we've got about six
00:24:41
minutes left and I'm sorry.
00:24:43
In South Africa, I know you're having some problems there with
00:24:45
power.
00:24:46
Next time I have to get you a bicycle and you could sort of
00:24:48
cycle for the exactly, for the power at the same time.
00:24:51
So I'll stop sharing, shall I?
00:24:52
Or do you want to make any more comments on the, on the deck?
00:24:56
Um,
00:24:57
Simon Chappuzeau: yeah, I think, uh, well, let's, let's, let's
00:24:59
move on to the ne last section, which is, um, yes.
00:25:03
The other samples that I wanted to share, um, more.
00:25:07
Okay.
00:25:08
Um, examples for interesting.
00:25:12
Slideshow.
00:25:14
Cause some people really have taken that to an art form and,
00:25:18
um,
00:25:20
Jim James: we are keen.
00:25:21
So, and, and I think what, you know, what we are doing while
00:25:24
Simon's teeing that up is, you know, we are just showing how.
00:25:27
Using Canva and Simon's framework, a novice like me can
00:25:32
transform my LinkedIn contribution from really being
00:25:34
sort of content dumping to content creation proper.
00:25:39
And it's taking less time, but more thinking.
00:25:43
But the rewards are much greater.
00:25:45
So that, so really taking some effort and thinking about the
00:25:48
audience rather than the sort of the function is really a key
00:25:52
learning from this.
00:25:53
So, Simon.
00:25:55
Just playing for time there.
00:25:56
So, yeah.
00:25:56
And you've used the great
00:25:58
Simon Chappuzeau: word of content dumping, which I think,
00:26:00
uh, sums up what a lot of people do on LinkedIn thinking if you
00:26:05
announce your latest workshop, your promotion, your whatnot,
00:26:09
uh, people care about that.
00:26:11
And, um, I couldn't have named it better.
00:26:14
It is content dumping cause it's not really paying attention and
00:26:18
is not considering what, what is interesting to the reader and.
00:26:23
What is interesting to the reader again, is like if you
00:26:26
teach something, if you motivate people, entertain them.
00:26:29
If you make them think, and if you show them that you
00:26:31
understand.
00:26:32
So it's always about the reader.
00:26:34
And um, I think we are just at the beginning of a wonderful
00:26:39
journey, understanding how we can do this with, um, our
00:26:42
audience.
00:26:43
And I wanted to finish off by showing, um, one of my, uh,
00:26:47
favorite, um, slideshow.
00:26:50
This is a guy, um, called uh, Cho Valk.
00:26:56
From Mexico and, um, oh, okay.
00:26:59
He's taken at a new art form.
00:27:01
He summarizes, um, books.
00:27:04
He asks people for the input.
00:27:07
And, um, as you can see, the whole look and feel.
00:27:11
Now you see the first page, the whole look and feel of this
00:27:14
thing is almost like a book.
00:27:17
And, um, what happens very often, and that is another thing
00:27:21
that, um, LinkedIn rewards you or holds sort of for you, is if
00:27:26
people.
00:27:28
A look at the whole slideshow.
00:27:30
So every click that you do on a slide is counted as an
00:27:34
impression, so you get great impression numbers.
00:27:38
Um, if people go through the whole thing, it's a big plus for
00:27:41
LinkedIn.
00:27:42
And the other thing is, um, if people save a slideshow, because
00:27:46
you can save these light shows so you see some Right.
00:27:50
Uh, LinkedIn authors.
00:27:52
Taking this to an art form.
00:27:54
And Jo, there is one of these, um, this example, it's, yeah, a,
00:27:59
the five deck copywriters that he's chosen best classics of
00:28:04
copywriting and what you can see with sort of like his name at
00:28:07
the bottom, it almost feels like a book cover.
00:28:10
And, um, yes.
00:28:11
What you then get as you go through this book is nothing
00:28:14
short of like, really interesting and valuable.
00:28:18
It's easy to read.
00:28:20
It's, it's, um, Very text based.
00:28:23
So you can do images, you can do text, um, if you do text, it
00:28:28
really has to be, um, good, well written on point, entertaining.
00:28:33
Um, so that you over time, Built trust with the audience that
00:28:40
they know, whatever you do, whatever you deliver in these,
00:28:43
uh, slideshows is of value and they, they want to see this.
00:28:48
And, um, again, you can see, so again, great visual, almost like
00:28:52
a book cover.
00:28:54
Um, clear font, clear layout, um, and.
00:28:58
Since I know that he does all of his slideshow like that and all
00:29:02
of his slideshows are highly, um, insightful and interesting,
00:29:07
um, I definitely want to, um, save them all and I blindly
00:29:12
check them out.
00:29:13
And that is sort of a thing that you develop over time.
00:29:15
So if I look at my original slideshows, I don't wanna see
00:29:19
them anymore cuz a horrible.
00:29:20
But over time you get a sense of like how to put the font, the
00:29:23
colors and images and not images.
00:29:26
And most importantly, um, how to write what you have to show in
00:29:31
the slide show to make it interesting to the reader and
00:29:34
hit these five qualities that we spoke about
00:29:36
Jim James: earlier.
00:29:38
Simon.
00:29:38
That's wonderful.
00:29:39
I love that.
00:29:40
And I think for those people that are watching, you know, who
00:29:43
like me, are not necessarily writers or creators, I think
00:29:45
the, what we are really trying to do with the LinkedIn Safari
00:29:48
is to just show progression, right?
00:29:50
And we're making incremental changes over time.
00:29:54
But there's a takeaway from today it's that we really need
00:29:57
to reduce or think about reducing the volume and not
00:30:00
doing content dumping.
00:30:01
But think about Simon's five questions.
00:30:03
I dunno whether Simon, you could put them back on the screen
00:30:05
again, can you?
00:30:05
Absolutely.
00:30:06
Because I think if we approach LinkedIn as we would with
00:30:09
Twitter or, or uh, Instagram or any of the other channels with
00:30:13
what's in it for the audience, rather than that I need to post
00:30:17
something today.
00:30:18
That for me is a critical mindset change.
00:30:22
On the journey to creating content that people actually
00:30:24
want to engage with.
00:30:26
Well, Simon's back in the dark.
00:30:27
Simon but I'm here.
00:30:30
So he's here, which is great.
00:30:32
And we are nearly, we we're finished.
00:30:34
It's half past.
00:30:34
So Simon, just read those last five quickly and then we'll sign
00:30:38
off.
00:30:39
Simon Chappuzeau: Again, so if your post, um, hits any of these
00:30:44
five, if it teaches people, if it motivates people, if it
00:30:48
detains them, if it makes them think, or if you show that you
00:30:51
understand your reader, um, then it is a good post and, uh, you
00:30:56
should feel confident to, to publish
00:30:59
Jim James: that post.
00:31:02
Thank you for joining Simon and I in this.
00:31:06
Episode six of the LinkedIn Safari.
00:31:09
Simon, do you wanna say, uh, goodbye from South Africa, from
00:31:11
Cape
00:31:12
Simon Chappuzeau: Town.
00:31:12
No, that was great being here with you.
00:31:15
Always fun and looking forward to next week's slides.
00:31:18
Show that you will
00:31:19
Jim James: then show.
00:31:21
Yeah.
00:31:21
And we are working on this.
00:31:22
So on the YouTube channel we'll put a link.
00:31:24
Um, but we've now got all six of these, uh, online.
00:31:29
You can watch the back catalog.
00:31:31
You know, Simon and I, our details are obviously on
00:31:34
LinkedIn, so reach out to us with any questions or any
00:31:36
questions that you've got you'd like us to answer or any
00:31:38
particular problems you're solving.
00:31:39
And in the meantime, until we meet you, same time, same place.
00:31:43
That's, uh, 12 o'clock G m t here on LinkedIn Live.
00:31:46
Thank you so much for joining us and, and as I always say, keep
00:31:49
on communicating.
00:31:50
Thank you, James.
00:31:53
All right, we'll say goodbye.
00:31:54
We used to sing before, but I think probably people, no one
00:31:57
liked that, so we'll just say goodbye.
00:31:58
Thank you so much for watching.
00:31:59
Bye-bye.
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