Founded by Polish entrepreneur Joanna Drabent, Prowly has grown by word of mouth marketing, but its a tool being used by business owners and agencies alike around the world who need access to forensic detail about 1,000,000 journalist contacts worldwide. A former agency owner Drabent tells me why Prowly represents exceptional value at less than US$200 per month, and how it uses AI to gather data but also has a team of consultants on hand to give pr advice for free to the growing customer base around the world.
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Joanna Drabent is the CEO and founder of Prowly, a platform designed to help business owners find media contacts and manage outreach all using technology. It is a PR software that enables clients to win media attention in the most effortless way. Thanks to this tool, business owners can easily find journalists and their contact data, build powerful media lists, create eye-catching press releases, and make the online newsroom a definitive source of information about a brand. They've simplified these processes for anyone dealing with PR on a daily basis, but it's not just for PR people. Business owners can also make good use of Prowly, as these entrepeneurs are a big PR resource for the company and the brand itself. Prowly offers a free trial period, during which anyone can use all the features available. They are completely transparent on the matter of the product, allowing instant access whenever needed. An advantage of Prowly is that there is no lifelong commitment. You can upgrade or downgrade whenever you want. They have monthly subscriptions and no annual plans. Customers rave about the chat and general support they receive along the way, and these all contribute to making Prowly one of the most accessible tools in the PR space. Prowly's pricing plans are flexible and said to be more attractive compared to other PR software solutions available in the market, which is also very important from the perspective of a business owner. The monthly fee depends on the resources, such as the number of users on the account, the number of newsrooms to be created and managed along the way, and the number of media contacts or emails to get in touch with journalists. The starting rate is $210 per month, which is the plan most business owners subscribe to. Prowly has over one million contacts available on their database, and users can gain access to up 1,000 contacts per There are different parameters o narrow down a search, like month, with Prowly giving you total contral over which media contacts you want to use. For what would take a person hours of manual research, Prowly will find you the right journalists and media in only a matter of seconds. The way their system works is similar to a Google search but it is personalised and customised to the PR needs, as it identifies contact data using different sources available on the web. They've shortened the research process, and it's all a matter of technology. Personalisation is key when it comes to sending out emails, which is why Prowly offers what they call personalisation tokens, wherein different elements of the contact data can be used in the dynamic fields in the email. With one click, personalised emails can be sent to up to 1,000 journalists, topics that the journalists are covering, by region, by city, by country, and by influence score. Once you find the jour alist that you're inte ested in, you will get all of after which you can track the results or status of the emails is or her contact data, includi g email address, phone number r numbers, social media pro iles, and the latest press publi ations. For companies in nich s or verticals that Prowl may not be covering ye or for anyone struggling to Prowly is geared towards helping their users and so they provide such as who opened the email, who clicked on the materials in the email, who went to the online newsroom, as well as general statistics like open rate and click rate. What's great is that there is no Prowly branding in the email itself. Journalists will only see your email address as the sende . During the email creati n process, Prowly also provid s suggestions regarding t e email's content in order to help you get the best resul s, which can be compared wit tips and tricks on their app as well as via chat. They also the general statistics. offer consultancy for any owners who want to speak with Prowly's PR team. Upon registration, there's an option to book a free PR consultancy call. During this session, they will try to help you get the most of of the tool, considering your biggest challenges in PR. And like every Software as a Service tool, Prowly is available anytime from anywhere in the world, and while the interface of the app is in English, the content created can be in any language. Also, their media database consists of media contacts from different countries all over the world, so their clients are global too. They have customers everywhere, because the PR challenges are similar regardless of location. Though monitoring was not one of the services that Prowly offers, thanks to SEMrush's acquisition of Prowly, they have begun crafting their own roadmap for a media monitoring feature with the goal of launching this in the first half of 2021, making this one of their biggest product milestones. This will solidify Prowly as a complete all-in-one PR solution and enable users to track in real time all the effects of the PR campaigns through analysing media coverage, which is the end result of PR work. In her own right, Joanna is a successful business owner, having built the business from Poland, and with Prowly now as a global business owned by an American SaaS company. They consider themselves a product-first company, meaning the product is always the biggest priority. Once they started to acquire their first customers from the US, those people would then recommend the tool to others, so the value for them comes from the word of mouth marketing from satisfied customers who would give reviews for others to hear and read about, and this naturally became the foundation of their brand. To learn more about Prowly, you can find Joanna on LinkedIn or check out their website. If you're looking to amplify your message through public relations, have a look at Prowly. It's a great software, it's affordable, and it's going to help you to get noticed.