In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler, CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first customers by giving software to Professors. So great learnings for every entrepreneur both about casual analytics and sales from this Cologne, Germany, based founder who first fell in love with AI at University when discovering it could predict the stock market!
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In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it. Its basically the wrong belief, that fact means truth it's just a single thing. But what you are looking for is the consistent relationship between actions and outcomes. This is invisible. It is not in the data and you need to extract it from the data. Therefore you need the machine learning technology. So the causal AI tech is basically applied for many different applications, in marketing and sales and CX-AI is focusing one specific problem is basically to gain better insights from customer feedback.