Why you should focus on building authority, not an audience, on LinkedIn; with Dina Calakovic

Being an authority on LinkedIn or any platform is sometimes mistaken as only having a huge following. But a huge following is not enough to be an authority and generate leads, according to Dina Calakovic, Co-founder of Authority Marketing.

In this episode, Dina gives a very distinct differentiation between audience building and authority building, and how you can build authority through quality posts. Dina also shares and explains the 3 components of a good post, their three-phase process to convert leads from pushing out quality content, and why and how you shouldn't rely on LinkedIn's algorithm. She also shares how often and what kind of content format you could use to #getnoticed and build your authority.


Post-production, transcript and show notes by XCD Virtual Assistants

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