Your customers' data is one of the most important assets you have so you could understand them - and one way to acquire them is through your events' registrations. In this episode, Ashley Cline of TicketSocket, shares how you could own your customer data and not use a third-party event registration platform by having your own branded platform, and how it could help you interact with your customers better.
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Post-production, transcript and show notes by XCD Virtual Assistant.
The UnNoticed Entrepreneur is hosted & produced by Jim James.
So I'd say one of the most important things that any company or event organizer should really take into consideration is your data, and more importantly, your customer data. And who owns that and who has rights to use it. And given, you know, things that we went through with C, which we can touch on some case studies there a little later, but you know where the world is going. Customer data is so important to have and to understand.