Who: Ammar Akhtar is the Founder and CEO of Finalrentals, a car rental
technology platform based in Cardiff, Wales. He comes from humble
beginnings in Pakistan, where he lived below the poverty line before
becoming an entrepreneur.
Why: He identified a significant market opportunity having worked int he
industry for decades prior - 56% of global car rentals (worth $54 billion)
come from local car hire companies that lack the technological resources
to compete with major brands. He created Finalrentals to give these local
companies the digital tools they need to succeed.
Experience: Starting from scratch, Akhtar has built Finalrentals into a
company valued at >£5 million that operates in 32 countries. His
leadership has earned multiple accolades, including Fintech Startup of
the Year from Fintech Wales and recognition in London Daily News' 40
under 40. He has successfully raised funding twice, securing investments
from Angel Invest Wales and Fuel Ventures - a rare achievement for a
Wales-based entrepreneur.
