Who am I? Brand strategist, writer, designer, creative director, speaker, I am the president and brand strategist of Vyoo (pronounced view), a branding and content company based in Toronto, Canada. I've guided small upstarts and SMEs to 500-level companies. My roots span over 25 years of senior positions in the advertising industry including being Sr. VP. creative director for global ad agency, Saatchi & Saatchi. It was in the agency world where I refined my knowledge and current brand methods. In addition to applying my award-winning mind to such clients as Toyota and Procter & Gamble, I've guided politicians, professional athletes, TV personalities, as well as entrepreneurs and CEOs with their personal brands. I am the author of Telling Your Story, Building Your Brand. It's Inspired by the storyline structures found in fiction and tales and is as much a step by step guide as it is insights in putting the techniques of brand marketing into play for people looking to enhance their reputation and create a spotlight on themselves. The book is available through through Barnes and Noble and on Amazon in the U.S. and Canada
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