Bringing good ‘CARMA’ to your sales funnel through proper measurement and media monitoring
Bringing good ‘CARMA’ to your sales funnel through proper measurement and media monitoring By Jim James, Founder EASTWEST PR ...
| Jack Richards is Global Marketing Manager at CARMA, the media intelligence firm that is the partner of choice for the likes of BMW, SAS and Honda for their media monitoring and analysis. Jack specialises in PR and Communications, whilst also driving CARMA’s efforts across digital channels. Jack is a Chartered Manager; Member of the PRCA; and Associate of the Chartered Institute of Marketing. He has worked with organisations of all sizes encompassing consultancy service providers; SaaS; and the public sector. He has featured in and secured coverage in a range of publications and broadcast outlets, including the BBC, Financial Times, SKY, The Independent and a range of other national news outlets. In addition to his work at CARMA, Jack has been recognised by numerous organisations for his work on supporting and promoting alternative routes to education and employment. |
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Why measurement is good Carma for your sales funnel.
Making a noise in public without measurement is going to lead to wasted money, time and creates a reputation risk. After all we don't start manufacturing something and never check on quality or output at any stage in the process, so why would that work for what your company says about itself; and i...
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