‘Drinking and Knowing Things’: The story and unique spirit of sommelier Michael Juergens
‘Drinking and Knowing Things’: The story and unique spirit of sommelier Michael Juergens By Jim James, Founder EASTWEST PR an...
Welcome, to the UnNoticed Entrepreneur Show.
Today’s guest is the bestselling author of Drinking & Knowing Things, he's a Certified Sommelier with the Guild of Master Sommeliers, a Certified Specialist of Wine, and a Master of Wine Candidate with the Institute of Masters of Wine. He runs the wildly popular Drinking & Knowing Things wine blog which was adapted into a book that provides 52 specific wine recommendations. He is the founder of the Bhutan Wine Company, and is leading the development of the wine industry in the magical Himalayan country. He owns the award-winning SoCal Rum company, which was recently awarded the highest point score in history for any Silver Rum. Michael is a professor at the Paul Merage School of Business at the University of CA, Irvine. He lives in SoCal, where he spends his time blind tasting and doing extreme sports. MJ - welcome to the show! |
How can combining opposites into your brand name help your marketing? That's just one of the insights I have from today’s guest, the bestselling author of Drinking & Knowing Things, Michael Juergens. Michael runs the wildly popular Drinking & Knowing Thing s wine blog which was adapte...
‘Drinking and Knowing Things’: The story and unique spirit of sommelier Michael Juergens By Jim James, Founder EASTWEST PR an...