Nick has been a practicing hands-on SEO expert since 2003.
He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance, and Rocket Lawyer before starting his SEO agency, Optics In, in 2019.
Nick and his team provide SEO strategy and execution for small businesses in various sectors, including finance, technology, & cannabis.
Nick co-authored When Search Meets Web Usability (https://www.amazon.com/When-Search-Meets-Web-Usability/dp/0321605896), a book about SEO and web usability, in April of 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.
Related Episodes
November 14, 202400:33:0022.7 MB
Get Noticed! Send a text.Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO...
