Peter Dorrington

Peter Dorrington

Co-Founder and Chief Strategy Officer - Anthrolytics Ltd
Peter is the co-founder and Chief Strategy Officer of Anthrolytics and an expert in combining data science with behavioural science to explain why people do what they do, what they will do next, and what businesses should do with those insights. As the inventor of Predictive Behavioural Analytics, Peter has spent the last six years researching and developing solutions to enhance experience management. Anthrolytics is a new company set up to deliver 'digital empathy' across all channels.

Related Episodes
How you can teach bots to be compassionate when dealing with your customers.
June 03, 202100:20:4914.34 MB

How you can teach bots to be compassionate when dealing with your customers.

At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business res...

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