Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl and so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms. Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade. Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of "The Advertising Podcast," Skip Wilson continues to make his mark in the advertising world. In 2023 his company won "Most Intuitive Software Developer" at the Innovation in Business MarTech Awards, and this year they won the top spot as "Best Marketing Software Developer" at that same award show.
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Cracking the Ad Code: Maximise Your ROI with Skip Wilson's Insider Strategies
Get Noticed! Send a text.Are you struggling to make your advertising dollars count? Skip Wilson, CEO of Draft Media Partners, unveils the secrets to effective advertising in this episode of The UnNoticed Entrepreneur. Discover why tracking is crucial and how to reach potential customers before they ...