Video didn't kill the radio star; it went digital instead! Robert Pittman (https://www.publicrelationstoday.com/radio/?open-article-id=11696658&article-title=radio-isn-t-dead&blog-domain=hmapr.com&blog-title=hma-public-relations) , CEO of iHeartMedia, (https://www.iheart.com/podcast/) said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else." This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.
On this podcast, I share why radio still reaches 93% of audiences (https://info.zimmercommunications.com/blog/infographic-can-traditional-radio-keep-up-with-pandora-spotify) , it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.
SPEAK|Pr is for business owners to unlock the value in their business and is hosted by Jim James, the entrepreneurial PR counsel. (http://www.linkedin.com/in/jamesjim)
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