Don't worry - this talk between Jim James and Gemma Flinders of Brave Bison will give you idea on how to survive, and even to thrive.
- should AI be used to enhance PR work, not replace it ?
- how transparent should you be about your use of AI with peers, clients, journalists?
- will personal relationships still be central to effective PR work like pitching journalists
- why will clients want Agencies to help them navigate the options of AI.
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