Charles Read is the 75-year-old founder of Getpayroll.com (https://www.getpayroll.com/) , a company that processes over US$1bn in transactions per year and doesn't do his marketing.
In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.
Episode Highlights:
- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.
- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them.
- Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.
- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.
- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.
- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.
- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.
Riverside - Your online recording studio (https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=jim-james)
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
AWeber (https://www.aweber.com/pro.htm?id=535084)
Grow, sell, and engage with your audience—all from a single platform
Turn your content into shareable videos (https://paykstrt.com/41718/119966)
Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!
Loom: Loom on. Meetings off. (https://www.loom.com/?gspk=amltamFtZXM4OTkz&gsxid=eXe4pnf6nLCf&utm_campaign=jimjames8993&utm_medium=affiliates&utm_source=partnerstack)
Record quick videos to update your team and cut down meetings by 29%.
Support the show (https://lovethepodcast.com/Unnoticed)
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/