Erwin Lima (http:/www.linkedin.com/in/erwin-lima-90319332) is eating his own dogfood, and it’s a great part of the storylab.a (http://www.storylab.ai) i narrative he tells me from Holland, where the team are building out the platform to help content generation and interation for everything from google Adwords, to blog headlines to blog copy and more. As a brand story consultant Erwin also explains the importance of the 3 part structure to any story of 'Problem, Solution, Result,' which is reinforcing what Park Howell describes in earlier podcasts as "ABT" - And, But, Therefore.
Erwin also tells me how he and his team are building their loyal following, hence the reference to eating his own dogfood.
The team are offering a freemium model so click the link in the show notes to generate 25 pieces of content per month for fee. (http://www.storylab.ai)
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