Jim has over 25 years of experience living and working in Asia, including 13 years in China where he's helped launch numerous British brands. In this video, he shares invaluable insights on what it takes to succeed in the complex Chinese market.
Some key questions Jim addresses include:
- What qualities do you need to thrive as an entrepreneur in China?
- Should you rent, share, or buy your way into the Chinese market?
- What strategies work best for managing risk, time, and profit?
- How can you effectively enter and distribute within China given regulations?
- Which British companies have found real success - and which have failed?
- What lessons can you learn from both the successes and failures?
Jim also highlights real case studies and even celebrates top British businesses excelling in China today. By the end of this presentation, you'll have an insider's perspective on opportunities and challenges in the Year of the Ox. Don't miss this chance to learn from a true China expert!

