There are many ways to measure the return on investment (ROI) for a Public Relations campaign. It is not an easy task but a worthy one, and PR deserves to be measured properly and accurately to ensure optimum efficiency and effectiveness.
Please follow this URL to read the full article:
EASTWEST PR would also like to extend its thanks and appreciation to the 7 participants who contributed to the discussion:
Erin Walsh, Haren Samarasekera, Hafizah Adam, Herald Bangras, Lauren Barlett, Melissa Jaswal, Sarah Myers.
If you would like to participate in one of our Round table Discussions, please go our website at:
Website: https://www.eastwestpr.com
Podcast: https://podcasts.apple.com/gb/podcast/speak-pr-public-relations-for-business-owners/id1484874900?i=1000484131171
First Published on: Jul 20, 2010
https://www.youtube.com/watch?v=34BQ3H4Vo7A