Social listening shows that Dominic Cummings, former special advisor to Boris Johnson, was looked upon more favourably by the internet community than the almost equilibrium of the British media. So this episode talks about social listening using tools like socialmention (http://www.socialmention.com/) and significance systems (http://significancesystems.com/free-100-points-offer/) , and what entrepreneurs should consider when forging their reputations everyday in the digital domain.
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