They say necessity is the mother of all invention…that was the case here. Boost Evaluation Ltd was set up in 2011 as a wholly owned subsidiary of Boost Marketing Ltd (akaBoost Awards ) – a company that specialises in helping businesses enter (and very often win) awards.
Winning awards is all about convincing a panel of awards judges that you are more deserving of recognition than any of the competition. We quickly learned that the way to do this was by out-evidencing the competing entries: we needed to provide strong, convincing results that could bear up under close scrutiny by even the most sceptical judge.
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