How could you make your personality more valuable than your business, or one that you work for?
Omri Hurwitz shares insights on building media platforms which can eventually become as valuable as the business they promote. We discuss how this Israel/California based consultant uses advanced revenue-oriented methods to create product demand. We talk about combining Demand Generation campaigns alongside traditional Lead Generation campaigns, and get into the details of how much content on a side should be gated and how much should be free to view.
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