Omri Hurwitz (http://www.linkedin.com/in/omrihurwitz) shares insights on building media platforms which can eventually become as valuable as the business they promote. We discuss how this Israel/California based consultant uses advanced revenue-oriented methods to create product demand. We talk about combining Demand Generation campaigns alongside traditional Lead Generation campaigns, and get into the details of how much content on a side should be gated and how much should be free to view.
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