How can combining opposites into your brand name help your marketing? That's just one of the insights I have from today’s guest, the bestselling author of Drinking & Knowing Things,
Michael (https://www.linkedin.com/in/michael-juergens-9882212/) Juergens. Michael runs the wildly popular Drinking & Knowing Thing (https://www.drinkingandknowingthings.com) s wine blog which was adapted into a book that provides 52 specific wine recommendations. He is the founder of the Bhutan Wine Company (http://www.bhutanwine.com/) and is leading the development of the wine industry in the magical Himalayan country.
Based in California, Michael Juergens is a Certified Sommelier with the Guild of Master Sommeliers, a Certified Specialist of Wine, and a Master of Wine Candidate with the Institute of Masters of Wine. Michael also owns the award-winning SoCal Rum company, which was recently awarded the highest point score in history for any Silver Rum. Michael (https://www.linkedin.com/in/michael-juergens-9882212/) Juergens is a professor at the Paul Merage School of Business (https://merage.uci.edu) at the University of CA, Irvine. He lives in SoCal, where he spends his time blind tasting and doing extreme sports.
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