The Active Communications Index will help you to decide how much is enough, but more importantly help you to plan consistency into your PR activity. I am on the podcast of Alex Greenwood (https://www.linkedin.com/in/agreenwood/) , PR After Hours (https://prafterhours.com) , to discuss the options available to measure and plan your own input to your campaign and my own formula, the Active Communications Index . which is part of the SPEAK|pr program.
Alex is also an author, and of course was on an earlier episode of the UnNoticed Show himself. Personally I think he has one of the best voices on air right now - but please listen for yourself and importantly, check out his show.
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