How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia ...
The UnNoticed Entrepreneur ShowJanuary 31, 202400:13:28

How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia ...

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I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia (https://www.channelnewsasia.com/news/singapore/chews-agriculture-egg-farm-food-safety-chicken-welfare-14061008) ,  Singapore News Live (https://singaporenewslive.com/international-consumer-protection-organisation-files-complaint-against-local-farm-for-producing-caged-eggs/104470/) and social media within a week.





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