Deblasi also shares how Hoopla got coverage on national TV, which he attributes to good timing, product, and plan. When the US was in an economic recession in 2009, a New York Fox News producer reached out to Hoopla because he believed their concept of putting money in people's pockets during tough times was a great idea. Deblasi revealed that the producer found out about Hoopla through a Facebook post he made, which was being shared by people.
As a tip for entrepreneurs, Deblasi advises leveraging social media to spread the word about your business and to create a referral program to incentivise customers to refer others to your site. He also recommends joining affiliate networks and applying for affiliate programs to gain access to merchants' creative resources.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks
Post-production, transcript and show notes by XCD Virtual Assistants (XCDvirtualasst@gmail.com)