How does Everon establish strong relationships with customers? Jamie explains the company's use of the 'impact box' and other personal marketing techniques to build trust and establish the authority of the Everon brand. He also talks about understanding the lead and buying cycle and the role of technology in this process. Discover how Everon balances marketing and sales, especially in regulated industries.
In the final part, we explore the benefits of specializing in regulated industries and the importance of automation in providing valuable customer education. Jamie also shares his experience with utilizing AI and pipe drive technology to build a strong, customer-centric business.