This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration.
Ali Wing (https://theunnoticed.cc/person/ali-wing) , CEO of Oobli (https://www.linkedin.com/company/ooblifoods/about/) , an innovative start up in California, explains how they are introducing the world’s first sweet protein product, challenging the US$40bn sugar industry.
Oobli is not another artificial sweetener, but a nature-identical, plant-derived sweet protein, created through biotechnology and fermentation.
AWeber - free email marketing (https://www.aweber.com/pro.htm?id=535084)
Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
Search the whole Internet's podcasts (https://www.listennotes.com/?lmref=ThHiiA)
Listen Notes, The Best Podcast Search Engine
#1 Release Distribution Service (http://www.ereleases.com/hello.html)
Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show (https://lovethepodcast.com/Unnoticed)
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/