What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family.
I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io (http://www.Repurpose.io) and ZOHO (http://www.eastwestpr.com) . Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.
The ACI formula:
content x frequency x channels.
On the subject of creating better content, I am excited to be interviewing the Kate Bradley (http://www.linkedin.com/in/katebradley) CEO of Lately.ai (http://www.trylately.com) in an upcoming podcast to explain how I can do this better.
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Jim James (http://www.linkedin.com/in/jamesjim) is the Founder and Managing Director of the EASTWEST Public Relations Group (http://www.eastwestpr.com) . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman (https://www.britishchamber.cn) of the British Chamber of Commerce in China, he also he introduced Morgan (https://www.morgan-motor.com) sports cars to China, WAKE (http://www.wakedrinks.com) Drinks, founded the British Business Awards (https://www.britishbusinessawards.cn) , The British Motorsport Festival, EO Beijing (https://www.eonetwork.org) , and was the interim CEO of Lotus cars (http://www.lotuscars.com)
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