I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io and ZOHO . Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.
The ACI formula:
content x frequency x channels.
On the subject of creating better content, I am excited to be interviewing the Kate Bradley CEO ofLately.ai in an upcoming podcast to explain how I can do this better.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded theBritish Business Awards , The British Motorsport Festival, EO Beijing , and was the interim CEO ofLotus cars
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