On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David Ogilvy
The same could be said of how much people take away from the first 4 minutes of seeing a person, reading their press release or visiting their website.
Brian Hill (https://www.linkedin.com/in/joneshill?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BYG7E26%2B5QnqXG%2FRNxO0q%2BQ%3D%3D) MSc tell us which part of the body gives the most clues, and his dissertation tells companies what they need to focus on with their website.
I test a website which analyses PR and social media headlines. My scores on Coschedule.com (https://coschedule.com/headline-analyzer) are discussed, as are words you can use to improve your readability and shareability.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site: (https://www.eastwestpr.com/blogs/)
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Subscribe to our newsletter here (https://www.eastwestpr.com/newsletter-sign-up)
Find us on Twitter @eastwestpr
EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
Please Subscribe to the show (https://www.eastwestpr.com/podcast-speakpr)
Also available on Apple Itunes (https://podcasts.apple.com/gb/podcast/pr-for-business-podcast-for-business-owners-who-want/id1484874900) , Stitcher (https://www.stitcher.com/podcast/silver-fox-entrepreneurs) , Spotify (https://open.spotify.com/show/5u7ooeQKwSZhMZ3yTmqV8a) , Google Podcasts and Heart FM (https://www.iheart.com/podcast/269-silver-fox-entrepreneurs-p-53354635/) .
Support the show (https://lovethepodcast.com/Unnoticed)
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/