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How would your solve your headache and balance the challenges and opportunities provided by social
The UnNoticed Entrepreneur ShowJanuary 26, 202100:11:03

How would your solve your headache and balance the challenges and opportunities provided by social

Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision.



Digital - speed, universality, attribution

Traditional - authority, perspective, circulation

Audience - internal, partners, external

Outcomes sought & formula's to be applied.

















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