If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr (https://www.eastwestpr.com/pr-masterminds) as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach (https://keynotetocoach.com/) .
It's possible to post courses on platforms like Udemy (http://www.udemy.com/) and Coursera (http://www.coursera.com/) , and I mention my experience as a trainer using the Simplilearn (http://www.simplilearn.com/) platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
Trailer for the full show here (https://www.buzzsprout.com/850540/5434228)
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. (http://www.linkedin.com/in/jamesjim)
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