The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.
Posts in the last 90 days received over 80,000 impressions.
The key takeaway is that LinkedIn is a learning community, not a dumping place of content, and promotion will not get you any reach.
Jim James and Simon Chappuzeau emphasized the importance of having a personal profile that showcases what you do, not just who you are, and how to add value to others. They also discussed the importance of having a good story and a profile that represents yourself.
The golden rule is consistency in style, messaging, and posting frequency.
It is essential to build expectations with your audience and stick to unmet promises. Posts should inform, educate, or inspire to spark curiosity and legitimate interest. Jim James' top-performing posts include a video, East West PR, and a slideshow about Simon Sinek, which all fall into the categories of inspire, educate, and inform.
Content matters, so keep the posts short and use the app. Simon Chappuzeau emphasizes the importance of finding unique and valuable insights and not wasting time on hashtags.
Jim James and Simon Chappuzeau discuss the importance of format, slideshows, and evergreen content to gain maximum engagement. They also emphasize the importance of creating a library of content that informs who we are, what we stand for, and what people can expect from us. Engage with other people's posts before and after publishing your own posts, and respond to comments received. LinkedIn wants to see that you engage with people. The most important idea is that groups on LinkedIn are like tribes, and it's essential to have a tribal leader to post relevant content.
The algorithm rewards consistent sharing of useful information, despite the myth that it's there to manipulate. Simon Chappuzeau and Jim James discuss the importance of quality content and common habits of success on LinkedIn, such as principles of a good story and compelling content, and following the signposts to find the right path. They also discussed using LinkedIn live, reducing time invested and increasing output, and encouraging people to reach out if they have any interest in doing something like this. They are looking to do more projects in public and share what they learn.