Jim built his public relations business in Singapore in 1995. Moved to China 2006. In 2011, bought a Morgan sports where people ask where they can buy one and took the chance to start selling in Morgan China. In the process, Jim organised motor rallies across China and launched the British Motorsport festival in China, as a result Lotus cars asked Jim to be the CEO for Lotus in China. In this video, we would get to know tips on why PR is very important to business.
