They also talk about how Loreca works, and how the algorithm manages to “game the system” on sites like Booking.com and Expedia. They discuss how Bart-Jan has been proving himself and building the Loreca brand through speaking opportunities, trade associations and word-of-mouth marketing. Bart-Jan also shares advice on how to #getnoticed as a Young Entrepreneur, encouraging listeners to take one day in two or three weeks to be bold and send emails to local press, start endorsements, and reach out on social media.
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