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Paying attention to AI and figuring out what marketing strategies work to #getnoticed
The UnNoticed Entrepreneur ShowApril 21, 202300:04:18

Paying attention to AI and figuring out what marketing strategies work to #getnoticed

In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.

Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.

Post-production, transcript and show notes by XCD Virtual Assistants (XCDvirtualasst@gmail.com)
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