Poor grammar on websites scares 59% away customers. This is what you can do about it.
The UnNoticed Entrepreneur ShowAugust 25, 202000:01:01

Poor grammar on websites scares 59% away customers. This is what you can do about it.

Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?



A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.



It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid . Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009.  These services are in English, so do share with me



For our French listeners, http://scribens.fr/ , BonPatron.com, or for international language checkers who are human, check out Lang-8 . I think that you will get the idea, these checkers are available for all languages.



Trailer for the full show here .



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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded theBritish Business Awards , The British Motorsport Festival, EO Beijing , and was the interim CEO ofLotus cars



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