Poor grammar on websites scares 59% away customers. This is what you can do about it.
The UnNoticed Entrepreneur ShowJanuary 30, 202400:17:25

Poor grammar on websites scares 59% away customers. This is what you can do about it.

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Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language? 

A UK study (https://realbusiness.co.uk/poor-grammar-on-websites-scares-59-away/) revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.

It's so simple to solve this problem with services which I will detail including Grammarly (http://www.grammarly.com) , Ginger (http://www.gingerly.com) and ProWritingAid. (http://www.prowritingaid.com) Perhaps the best known is Grammarly founded by Alex Shevchenko (https://www.linkedin.com/in/shevchenkoalex/) and Max Lytvyn in 2009. (http://www.linkedin.com/in/max-lytvyn)   These services are in English, so do share with me

For our French listeners, http://scribens.fr/, BonPatron.com, or (http://bonpatron.com/) for international language checkers who are human, check out Lang-8 (https://lang-8.com) . I think that you will get the idea, these checkers are available for all languages.




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Jim James (http://www.linkedin.com/in/jamesjim) is the Founder and Managing Director of the EASTWEST Public Relations Group (http://www.eastwestpr.com/) . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman (https://www.britishchamber.cn/) of the British Chamber of Commerce in China, he also he introduced Morgan (https://www.morgan-motor.com/) sports cars to China, WAKE (http://www.wakedrinks.com/) Drinks, founded the British Business Awards (https://www.britishbusinessawards.cn/) , The British Motorsport Festival, EO Beijing (https://www.eonetwork.org/) , and was the interim CEO of Lotus cars (http://www.lotuscars.com/)


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