My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart.
Gina Balarin (https://www.linkedin.com/in/ginabalarin/) is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of Peopl (https://www.amazon.co.uk/Secret-Army-Leadership-Marketing-People/dp/1544836341) e. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!
References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (https://whyinstitute.com/) (and our 9 WHYs) and how marketing has evolved.
p.s. Gina, this one is for you. :)
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