Did you know that there are dangerous toxins in oral hygiene products, and it was this realization that led Howard Kaufman (https://www.linkedin.com/in/hojo5/) and Brian Hinterlong (https://www.linkedin.com/in/brian-hinterlong-aa6a5815/) to create ORL (https://orlcares.com/) . The start up is making it safer to give our family oral hygiene products. The 2 year old company is delivering on it's promise by providing a better choice for consumers looking to live a more organic, natural and healthier lifestyle.
Howard came onto the UnNoticed to talk about competing with the MNC FMCG brands, communication with influencers, and the function of building a tribe. Some ORL products include some substances which mean that he can't advertise on Facebook, and so they had to create a new website to enable them to sell to boutique outlets and via Amazon.
International availability of ORL is here (https://orlcbd.com/)
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