The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.
Here is the link (https://www.buzzsprout.com/850540/5682568) for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James. (http://www.linkedin.com/in/jamesjim)
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