As we enter another period of lockdown in the UK, from a communications perspective it is useful to understand the psyche of the general public, as this then forms the basis of ongoing communications. According to Earth.ai (http://significancesystems.com/uk-government-misreads-depth-of-coronavirus-despair/) the UK Government Misreads Depth of Coronavirus Despair.
Organizations need to understand what their audiences are thinking and feeling before they start communicating. In this episode, I share the findings of Significance Systems on the impact of COVID-19 on the British public, and what this kind of insight means from a communications perspective.
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