If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you.
This is a trailer for the full show. (https://www.buzzsprout.com/850540/5299747)
On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr (https://www.eastwestpr.com/speakpr) program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn (http://www.libsyn.com) rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first.
Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights). mention these firms which can help with global IP protection: AbelImray (http://www.abelimray.com) and Rouse. (http://www.rouse.com)
About the show:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. (http://www.linkedin.com/in/jamesjim)
Twitter @jimajames
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