If you are a customer, and let's face it we all are sometimes, then how do you feel when the PR is great but the actual experience is terrible? In this episode, I walk through a recent experience with a U.K high street brand and explain which of the 6 customer journey touchpoints they got right, and which they didn't so that you can think about how you take your customers through their experience with you.
Talkwalker article here: (https://www.talkwalker.com/blog/consumer-journey)
Customer Thermometer here (https://www.customerthermometer.com/customer-satisfaction/unhappy-customer/)
Brilliant copy writing tool (https://neuroflash.com/?utm_source=james)
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Get Otter with 1-month FREE Pro Lite (https://otter.ai/referrals/W0ETX90R?fbclid=IwAR22XA6i7rkSJhUYE_05gUeygNvzLLe3gpk6sNt6oA8UmvyGSItlc1YRDPw)
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Vidyard - Use Video In Your Emails (https://vidyard.grsm.io/gd5i7y3stvsj)
Vidyard is the easiest way to record and send videos that build personal connections.
Prowly - the media relations platform (https://prowly.com/#a_aid=eastwestpr)
Prowly has everything you need to get your PR work done.
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